Ideas + insight

How to serve up a refreshing creative brief Writing a good creative brief is a lot like mixing a good cocktail.
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Ali Brushfield

May 26, 2020

4 min

Client Q&A: Andrew Dalglish, SavantaWe sat down for a Q&A with Andrew Dalglish, Marketing Director at Savanta, to hear about his experience of working with Earnest to bring the Savanta brand (including a “f***ing brilliant” strapline) to life.

News

5 min

The only B2B stats you’ll ever need (plus some shockers)What are B2B buyers really thinking?

Vital Stats

5 min

A cure for pitch paralysisWell, this is awkward (thinks the client)

Inspiration

5 min

Is ‘Sing With The Four Roses Society’ the all-time greatest piece of content marketing?When I have one too many drinks I encounter a very specific problem. For reasons I cannot explain, and despite not supporting Liverpool, I take great pleasure in singing ‘You’ll Never Walk Alone’ as loudly as my lungs can muster.

Inspiration

5 min

7 steps to growing your agency in 2019Recently I sat on a panel at a Drum Breakfast event, discussing the growth that independent agencies had achieved in 2018 and looking forward to some factors for success in 2019.

B2B Insights

5 min

The Guinness Book of Records: all-time greatest piece of content marketing?Remember when you were a kid and you got really excited when you saw that big book shaped present wrapped under the Christmas tree?

B2B Insights

3 min

Six B2B marketing predictions for 2019Paul Hewerdine, Planning Partner at Earnest, reveals six things you can (probably) expect to see in the not-too-distant future.

B2B Insights

8 min

B2B fintech: less bland, more brand

B2B Insights

5 min

Making a big splash on both sides of the pond2018 was a year in which we had to pinch ourselves on multiple occasions as we picked up a clutch of awards at home in the UK as well as the USA.

News

3.5 min

Have hearts and minds been forgotten?Business people are human too.

Vital Stats

4 min

Bring your sales back from the deadAbout five years ago, Daniel Pink penned a book called To sell is human, in which he talked about a shift from the era of ‘buyer beware’ to ‘seller beware’.

Vital Stats

6 min

Blooming InsightsI attended Bloomfest this year, which is the annual event run by Bloom – a not-for-profit organisation that’s full of talented, enthusiastic and extremely dedicated women who are working hard to make sure that all women can achieve their fullest potential in the communications industry.

B2B Insights

2 min

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