Ideas + insight
Out of the Ordinary
Ideas + insight
How to serve up a refreshing creative brief
Writing a good creative brief is a lot like mixing a good cocktail.
May 26, 2020
Choose a category
Crunching The Numbers
Client Q&A: Andrew Dalglish, Savanta
We sat down for a Q&A with Andrew Dalglish, Marketing Director at Savanta, to hear about his experience of working with Earnest to bring the Savanta brand (including a “f***ing brilliant” strapline) to life.
The only B2B stats you’ll ever need (plus some shockers)
What are B2B buyers really thinking?
A cure for pitch paralysis
Well, this is awkward (thinks the client)
Is ‘Sing With The Four Roses Society’ the all-time greatest piece of content marketing?
When I have one too many drinks I encounter a very specific problem. For reasons I cannot explain, and despite not supporting Liverpool, I take great pleasure in singing ‘You’ll Never Walk Alone’ as loudly as my lungs can muster.
7 steps to growing your agency in 2019
Recently I sat on a panel at a Drum Breakfast event, discussing the growth that independent agencies had achieved in 2018 and looking forward to some factors for success in 2019.
The Guinness Book of Records: all-time greatest piece of content marketing?
Remember when you were a kid and you got really excited when you saw that big book shaped present wrapped under the Christmas tree?
Six B2B marketing predictions for 2019
Paul Hewerdine, Planning Partner at Earnest, reveals six things you can (probably) expect to see in the not-too-distant future.
B2B fintech: less bland, more brand
Making a big splash on both sides of the pond
2018 was a year in which we had to pinch ourselves on multiple occasions as we picked up a clutch of awards at home in the UK as well as the USA.
Have hearts and minds been forgotten?
Business people are human too.
Bring your sales back from the dead
About five years ago, Daniel Pink penned a book called To sell is human, in which he talked about a shift from the era of ‘buyer beware’ to ‘seller beware’.
I attended Bloomfest this year, which is the annual event run by Bloom – a not-for-profit organisation that’s full of talented, enthusiastic and extremely dedicated women who are working hard to make sure that all women can achieve their fullest potential in the communications industry.