Ideas + insight

B2B Brand Trust: how to convert leads into loyalty Do you think your brand is genuinely trusted by those that work with you? The importance of trust can often be overlooked in B2B marketing yet, but when found, it’s a powerful tool.
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The challenges of creating great thought leadershipIn 2020’s dystopia of fake news, confused political stances and a world of work turned upside down, voices of reason are needed more than ever.

4 min

Inside the mind of a B2B buyer

Earnezt wins at Global ACE and B2B Elevation AwardsEarnezt is delighted to share the news that not only are we an award-winning agency at this years Global Ace Awards and B2B Elevation Awards, but that we are a multiple award-winning agency – for our work with Mastercard, McGill and Partners and Truveris.

News

3 min

Crunching the numbers: marketing during the Covid crisisSince the Covid-19 pandemic began, a colossal amount of information has materialised online – within the first 16 days of the UK lockdown, more than 2 million coronavirus-related web pages were created.

Crunching The Numbers

7 min

Roaring into the 2020s
with F. Scott FitzgeraldBack in March, there was a strange feeling of déjà vu when an eerily prescient letter written by F. Scott Fitgerald went viral online.

Inspiration

4 min

A positive future for B2B post Covid-19?There was a fascinating article in the FT this week, charting the 100 companies to have added most shareholder value (market cap) since the onset of the virus.

Where now?

3 min

Big Ideas from B2B Ignite USAThe age of virtual events is upon us! And let me tell you, it’s not all zoom and gloom - they can pack a serious punch.

News

3 min

Cottagecore: the new consumer revolutionWe may still be months away from going out out, but the days of staying in look to be numbered. And there are already signs of a collective hangover from this enforced restraint: consumers intoxicated by the simple life.

Inspiration

8 min

Open Minded Banking: Our guide to cornering the small business market

Don’t sell me – help me

How to serve up a refreshing creative briefWriting a good creative brief is a lot like mixing a good cocktail.

Inspiration

7 min

Dear Diary: 1 year of EarneztOne year ago I stepped off the plane at JFK, New York, small suitcase in hand, much much larger one lost in transit somewhere. I had arrived with a simple dream; to chase the humdrum out of B2B marketing. And I had heard, that if I could do it here, I could do it anywhere. Or something like that.

News

15 min

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