Ideas + insight

B2B brand launches – why your most important audience is internal In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.
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Chris Wilson

April 8, 2021

4 min

7 steps to growing your agency in 2019Recently I sat on a panel at a Drum Breakfast event, discussing the growth that independent agencies had achieved in 2018 and looking forward to some factors for success in 2019.

B2B Insights

5 min

The Guinness Book of Records: all-time greatest piece of content marketing?Remember when you were a kid and you got really excited when you saw that big book shaped present wrapped under the Christmas tree?

B2B Insights

3 min

Six B2B marketing predictions for 2019Paul Hewerdine, Planning Partner at Earnest, reveals six things you can (probably) expect to see in the not-too-distant future.

B2B Insights

8 min

B2B fintech: less bland, more brand

B2B Insights

5 min

Making a big splash on both sides of the pond2018 was a year in which we had to pinch ourselves on multiple occasions as we picked up a clutch of awards at home in the UK as well as the USA.

News

3.5 min

Have hearts and minds been forgotten?

Bring your sales back from the dead

Blooming InsightsI attended Bloomfest this year, which is the annual event run by Bloom – a not-for-profit organisation that’s full of talented, enthusiastic and extremely dedicated women who are working hard to make sure that all women can achieve their fullest potential in the communications industry.

B2B Insights

2 min

B2B Marketing Forum – Day 3: wrapping upIt was day 3 of MarketingProfs' blockbuster industry event – with only a half day of presentations to gorge on before the hardcore B2Bers said their farewells and headed back home.

News

3 min

B2B Marketing Forum – Day 2: highlightsThe jet lag had well and truly kicked in, but what better way to deal with it than a 7am walking tour of San Francisco with Jason Miller.

News

4 min

B2B Marketing Forum – Day 1: the lowdownBring together hundreds of savvy B2B marketers from across the world.

News

5 min

“It’s the way I tell ’em” – how to make your B2B storytelling stand outThere’s a commonplace idea that there are only so many narrative structures in the world. Vonnegut said six, Booker said seven, some say three, some say more. The point is, coming up with standout stories is hard.

B2B Insights

3 min

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