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Give your content the self-help treatment
New year, new you: make the resolution to improve your marketing copy
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Vital Stats
The only B2B stats you’ll ever need (plus some shockers)
A cure for pitch paralysis
Well, this is awkward (thinks the client)
Inspiration
5 min
Is ‘Sing With The Four Roses Society’ the all-time greatest piece of content marketing?
When I have one too many drinks I encounter a very specific problem. For reasons I cannot explain, and despite not supporting Liverpool, I take great pleasure in singing ‘You’ll Never Walk Alone’ as loudly as my lungs can muster.
Inspiration
5 min
7 steps to growing your agency in 2019
Recently I sat on a panel at a Drum Breakfast event, discussing the growth that independent agencies had achieved in 2018 and looking forward to some factors for success in 2019.
B2B Insights
5 min
The Guinness Book of Records: all-time greatest piece of content marketing?
Remember when you were a kid and you got really excited when you saw that big book shaped present wrapped under the Christmas tree?
B2B Insights
3 min
Six B2B marketing predictions for 2019
Paul Hewerdine, Planning Partner at Earnest, reveals six things you can (probably) expect to see in the not-too-distant future.
B2B Insights
8 min
B2B fintech: less bland, more brand
B2B Insights
5 min
Making a big splash on both sides of the pond
2018 was a year in which we had to pinch ourselves on multiple occasions as we picked up a clutch of awards at home in the UK as well as the USA.
News
3.5 min
Vital Stats
Have hearts and minds been forgotten?
Vital Stats
Bring your sales back from the dead
Blooming Insights
I attended Bloomfest this year, which is the annual event run by Bloom – a not-for-profit organisation that’s full of talented, enthusiastic and extremely dedicated women who are working hard to make sure that all women can achieve their fullest potential in the communications industry.
B2B Insights
2 min
B2B Marketing Forum – Day 3: wrapping up
It was day 3 of MarketingProfs' blockbuster industry event – with only a half day of presentations to gorge on before the hardcore B2Bers said their farewells and headed back home.
News
3 min
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