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How to serve up a refreshing creative brief
Writing a good creative brief is a lot like mixing a good cocktail.
Read more...
Ali Brushfield
May 26, 2020
4 min
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B2B Insights
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News
Facebook is for Business – and it needs to do some B2B marketing
To be honest, I’ve never quite seen Facebook in the realms of the business world, but at the superb CCS Insight Predictions annual opinion and fact-fest last week, I had a revelation.
B2B Insights
3 min
Earnest Labs
Earnest Labs Explores The Five Senses: Smell
Predictions 2018 and Beyond – tech experts predict changes-a-go-go
The tech industry moves so fast it’s hard enough to predict what will happen next week, let alone a year from now.
B2B Insights
7 min
Earnest Labs
How chatbots are winning hearts and minds
Earnest Labs
Earnest Labs Explores The Five Senses: Hearing
How to create award-winning work
You've probably heard that us agency folk are obsessed with awards.
Inspiration
5 min
Introducing ‘Out of the Ordinary’ – a new creative resource for B2B marketers
You know that old shtick about B2B marketing just not being that creative?
Inspiration
3 min
B2B customers have changed – now it’s the marketer’s turn
There’ve been two stories recently that everyone in B2B marketing should take note of – especially B2B agencies.
B2B Insights
2 min
Earnest wins big at The Drum’s first ever B2B Brave awards
I woke up this morning to the delightful news that Earnest won four major awards at The Drum’s inaugural B2B Brave awards.
News
2 min
Escaping the London echo chamber – we’re off on The Trip
Sometimes as marketers we don’t look hard enough at stuff. We’re far too happy generalising, following stereotypes and not taking to time to look a bit deeper – especially when it comes to the audience we are talking to.
News
3 min
Earnest Labs
The Hyperbole – A fun new Twitter-inspired game
This post is not long enough for you to share
Marketers out there can breathe a collective sigh of relief. The Internet isn’t killing attention spans after all.
B2B Insights
4 min
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