Ideas + insight
Out of the Ordinary
Ideas + insight
How to serve up a refreshing creative brief
Writing a good creative brief is a lot like mixing a good cocktail.
May 26, 2020
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Crunching The Numbers
Facebook is for Business – and it needs to do some B2B marketing
To be honest, I’ve never quite seen Facebook in the realms of the business world, but at the superb CCS Insight Predictions annual opinion and fact-fest last week, I had a revelation.
Earnest Labs Explores The Five Senses: Smell
Predictions 2018 and Beyond – tech experts predict changes-a-go-go
The tech industry moves so fast it’s hard enough to predict what will happen next week, let alone a year from now.
How chatbots are winning hearts and minds
Earnest Labs Explores The Five Senses: Hearing
How to create award-winning work
You've probably heard that us agency folk are obsessed with awards.
Introducing ‘Out of the Ordinary’ – a new creative resource for B2B marketers
You know that old shtick about B2B marketing just not being that creative?
B2B customers have changed – now it’s the marketer’s turn
There’ve been two stories recently that everyone in B2B marketing should take note of – especially B2B agencies.
Earnest wins big at The Drum’s first ever B2B Brave awards
I woke up this morning to the delightful news that Earnest won four major awards at The Drum’s inaugural B2B Brave awards.
Escaping the London echo chamber – we’re off on The Trip
Sometimes as marketers we don’t look hard enough at stuff. We’re far too happy generalising, following stereotypes and not taking to time to look a bit deeper – especially when it comes to the audience we are talking to.
The Hyperbole – A fun new Twitter-inspired game
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Marketers out there can breathe a collective sigh of relief. The Internet isn’t killing attention spans after all.