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How to serve up a refreshing creative brief
Writing a good creative brief is a lot like mixing a good cocktail.
Read more...
Ali Brushfield
May 26, 2020
4 min
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Think Small: Understanding how small businesses really buy
A new resource for marketers wanting to better reach & engage small businesses
Think Small
4 min
Is there a place for chatbots in B2B?
While it’s easy to dismiss chatbots as a B2C marketing fad, we believe it’s time B2B marketers started considering the potential of chatbots for their organisations.
B2B Insights
8 min
Earnest Labs
Marketing is dying. Healthcare can save it.
Essential Benchmarks
Need to build a case to justify your marketing budget? Want to benchmark your campaigns against industry best practice? Trying to forecast the ROI on your activity?
Crunching The Numbers
5 min
How to be better at content marketing for CRM
We've created a free, in-depth guide for you to download which explores the key considerations and steps to success, including:
B2B Insights
4 min
A free, expert guide to planning effective B2B campaigns
This Earnest guide is a primer for creating engaging campaigns that really perform.
B2B Insights
4 min
10 steps to unlocking the content dungeon
This practical guide takes lessons and examples from client-side marketers at large B2B brands who've succeeded in unlocking the intellectual property, insights and opinion in their organisations – turning it into great marketing content.
B2B Insights
6 min
How can you understand your buyers’ minds and make them say “yes”?
Chris Wilson explains how Behavioural Economics can be marketing's secret weapon to:
B2B Insights
2 min
Content or ‘stuff made available via the internet, Swiftian satire and homonyms’
Homonyms are words that are spelled and pronounced the same, but have different meanings.
Inspiration
5 min
Earnest Labs
Somehow Inevitable Episode 2 Can bots bring us closer together?
B2B Marketing Ideas and Innovation: All the inspiration you need in one handy resource
The B2B marketing Ideas and Innovation matrix
Inspiration
4 min
Earnest Labs
Somehow inevitable: Tiny things changing the world
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