Ideas + insight

Give your content the self-help treatment New year, new you: make the resolution to improve your marketing copy
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B2B Marketing Forum – Day 2: highlightsThe jet lag had well and truly kicked in, but what better way to deal with it than a 7am walking tour of San Francisco with Jason Miller.

News

4 min

B2B Marketing Forum – Day 1: the lowdownBring together hundreds of savvy B2B marketers from across the world.

News

5 min

“It’s the way I tell ’em” – how to make your B2B storytelling stand outThere’s a commonplace idea that there are only so many narrative structures in the world. Vonnegut said six, Booker said seven, some say three, some say more. The point is, coming up with standout stories is hard.

B2B Insights

3 min

Is there a place for podcasts in B2B marketing?The short answer is: “Yes, they do.”

B2B Insights

5 min

‘Congratulations – you have been shortlisted!’No agency – this one included – gets shortlisted for anything unless they’re lucky enough to work with bold clients.

News

3 min

How failure breeds success: the highs and lows of new ventures

Room for five more?Earnest wins five new clients including global work for OAG and AXELOS.

News

2 min

What I learned at ‘Predictions: 2019 and Beyond’CCS Insight’s annual predictions event has become a veritable source of intelligence on current and future trends in technology.

B2B Insights

4 min

Escaping the echo chamberLast week, I took the unconventional decision to temporarily leave the B2B marketing world and spend the day at Wired Smarter.

B2B Insights

3 min

Mental health & marketing – The Festival of Marketing 2018Marketers make their money understanding people. Let's put that to use on the mental health problem that pervades our industry.

News

3 min

How customer experience became the new B2B battleground

Whose round is it? Using Arduino to create the T-Bot

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