Ideas + insight

Five tips for better B2B marketing campaigns Your CEO is chewing you out because your campaign isn’t bringing in results. The CFO is drawing a lot of long, red, angry lines on the whiteboard. Sales are throwing you under the bloody bus. And all the good biscuits are gone. How did everything go so wrong?
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George Sanders

March 10, 2023

10 min

Let’s leave templated B2B marketing campaigns in 2021Most of the time, the key to starting a business is finding a gap in the market and creating a solution. And running a business means keeping up with the markets and adapting to any changes accordingly.

B2B Insights

5.5 min

Gen Z + B2B: Get ready to reach new audiences with these 4 tipsIf you were born before 1997, there’s a good chance you’ve never heard of Francis Bourgeois.

Inspiration

5.5 min

Give your content the self-help treatment

Forget predictions: here are the 10 New Year’s resolutions every B2B marketer needs

4 things B2B Marketers can learn from Malik the billboard bachelorMy favourite news story of 2022 so far is that of a British bachelor who has bought billboard space to try and find a bride.

Inspiration

4.5 min

The top 7 moments for B2B and Earnest in 2021What a year it’s been in B2B, and what a year for Earnest. As we approach 2022, it felt an appropriate time to look back on some of the notable moments and trends taking place during the last 12 months.

Inspiration

4 min

You need to ask these 5 questions before a rebrandAcross almost every sector, businesses are considering switching up with a 2022 rebrand – but what strategic questions need to be considered first?

B2B Insights

6 min

Roundup: Diversity and Inclusion at EarnestOur creativity and talent as an agency stem from having a multiethnic team from a range of backgrounds.

Inspiration

9 min

Our book, film and podcast recommendations for Black History Month and beyondOctober is Black History Month, a celebration of the stories, voices and contributions of black people that have been historically silenced and oppressed.

Inspiration

8 min

Your new favourite podcast about women in marketing: 43% and Rising

Objectives, outcomes, and outputs: getting the ‘O’s right in business marketingObjectives, outcomes and outputs are a major challenge in B2B marketing. Why are they a major challenge? Because they get mixed up far too often.

B2B Insights

5.5 min

Colour in branding: is it really black and white?Many successful brands take ownership of certain colours in people’s minds. But are colours really that powerful when it comes to people’s perceptions, or is it just a pigment of our imagination?

Inspiration

5 min

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