Ideas + insight

Your salespeople need great content too – here’s why. B2B content isn’t just for the buyer, y’know.
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Emily Lowes

October 19, 2022

3.8 min

Roundup: Diversity and Inclusion at EarnestOur creativity and talent as an agency stem from having a multiethnic team from a range of backgrounds.

Inspiration

9 min

Our book, film and podcast recommendations for Black History Month and beyondOctober is Black History Month, a celebration of the stories, voices and contributions of black people that have been historically silenced and oppressed.

Inspiration

8 min

Your new favourite podcast about women in marketing: 43% and Rising

Objectives, outcomes, and outputs: getting the ‘O’s right in business marketingObjectives, outcomes and outputs are a major challenge in B2B marketing. Why are they a major challenge? Because they get mixed up far too often.

B2B Insights

5.5 min

Colour in branding: is it really black and white?Many successful brands take ownership of certain colours in people’s minds. But are colours really that powerful when it comes to people’s perceptions, or is it just a pigment of our imagination?

Inspiration

5 min

Crossing the line: when and how to use the em dash in your marketing copyIt’s the equivalent of a dramatic pause—so why all the drama?

Inspiration

4.3 min

How to get your CEO to invest in the brandAlong with everything else that’s been affected by the events of the past two years, you’ve probably noticed a change in your customer’s attitudes, preferences, and behaviours.

B2B Insights

2 min

How do you adapt your brand for a post-covid marketplace?

B2B brand launch: who is your most important audience?In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.

Inspiration

4 min

The robots are coming
…to helpAs robotics innovations and opportunities peak post-pandemic, fears of automation-driven job losses have re-appeared. What can providers do to show how robotics can best be applied to benefit businesses, and help rather than hinder their people?

B2B Insights

8.4 min

Throw out the rulebook: TikTok business marketing defies all conventionsMany B2B marketing managers now face a terrifying prospect: how to come up with impactful creative strategies on TikTok, a popular and lucrative platform which is defined by – brace yourself – young people.

B2B Insights

7.9 min

HR is having a moment – here’s how to make it lastAs the Royal Family’s HR department hits the headlines, the value of the function once again takes centre stage. It’s time vendors take advantage and help move it from backseat to boardroom.

B2B Insights

5.5 min

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