Ideas + insight

Getting the ‘Os’ right: Objectives, outcomes, and outputs in business marketing I was kindly invited to appear on the excellent podcast series hosted by the Business Marketing Club. The conversation was around a topic that is actually a major challenge in B2B marketing – objectives, outcomes and outputs.
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Chris Wilson

September 27, 2021

1 min

What we learnt from Starling Bank’s Founder & CEO @ Wired Smarter 2020One of the unintended upsides of a global pandemic is that it’s a hell of a lot easier to get to the big global business events because they’ve all gone online. That is - it goes without saying - the very thinnest of silver-linings amongst a year of chaos and incredulity, but when you’re eight months into working from home you’re surprisingly willing to entertain any ‘little wins’ that come your way.

B2B Insights

8 min

Five principles for creating effective thought leadership88% of B2B decision-makers surveyed by Edelman believe that great thought leadership can improve their opinion of an organisation. Powerful stuff.

B2B Insights

3.5 min

The challenges of creating great thought leadershipIn 2020’s dystopia of fake news, confused political stances and a world of work turned upside down, voices of reason are needed more than ever.

4 min

Inside the mind of a B2B buyer

Earnezt wins at Global ACE and B2B Elevation AwardsEarnezt is delighted to share the news that not only are we an award-winning agency at this years Global Ace Awards and B2B Elevation Awards, but that we are a multiple award-winning agency – for our work with Mastercard, McGill and Partners and Truveris.

News

3 min

Crunching the numbers: marketing during the Covid crisisSince the Covid-19 pandemic began, a colossal amount of information has materialised online – within the first 16 days of the UK lockdown, more than 2 million coronavirus-related web pages were created.

Crunching The Numbers

7 min

Roaring into the 2020s
with F. Scott FitzgeraldBack in March, there was a strange feeling of déjà vu when an eerily prescient letter written by F. Scott Fitgerald went viral online.

Inspiration

4 min

A positive future for B2B post Covid-19?There was a fascinating article in the FT this week, charting the 100 companies to have added most shareholder value (market cap) since the onset of the virus.

Where now?

3 min

Big Ideas from B2B Ignite USAThe age of virtual events is upon us! And let me tell you, it’s not all zoom and gloom - they can pack a serious punch.

News

3 min

Cottagecore: the new consumer revolutionWe may still be months away from going out out, but the days of staying in look to be numbered. And there are already signs of a collective hangover from this enforced restraint: consumers intoxicated by the simple life.

Inspiration

8 min

Open Minded Banking: Our guide to cornering the small business market

Don’t sell me – help me

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