Ideas + insight

CCS Insight Predicts: Trend watching – Remote work and collaboration Analyst CCS Insight hosted its annual ‘Predictions Week: 2021 and Beyond’ earlier this month. It’s always a must-attend event on the Earnest calendar – providing some great insights into the big tech trends impacting the B2B world today.
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Open Minded Banking

Banks: how to carry on delivering great SMB customer service during a crisis

Open Minded Banking

Banks: how to create helpful content for your SMB customers during a crisis

10 things your business can learn from The KardashiansEver since the debut of Keeping Up with the Kardashians in 2007, there has been endless debate over the cultural value of the Kardashians.

B2B Insights

8 min

Crunching The Numbers

Crunching the YouTube social media marketing numbers

Crunching the LinkedIn social media marketing numbersMost B2B Marketers (70%) have recognised the value of social media in reaching customers. And given that 72% of B2B buyers are using social media to research purchases, this isn’t surprising

Crunching The Numbers

8 min

Information overload is old newsPicture a train full of rush-hour commuters – you probably imagine them all vacantly scrolling and tapping on their smartphones, killing time.

B2B Insights

4 min

The view from over there: A conversation with Oana York at VSPAt B2B marketing events and conferences, we can often be found shooting the breeze with our industry peers.

Inspiration

8 min

B2B Budget Benchmarks: how much should you be spending?As a B2B Marketer, it can be hard to know what ‘realistic’ looks like in a budget. To help, we’ve taken a look at what others in the B2B sphere are asking for – and getting – as well as general trends for B2B marketing budgets.

B2B Insights

6 min

ABM and the art of datingAccount based marketing (ABM) is – in case you don’t know – an approach which makes use of personalisation through data to create tailored content that speaks to the specific interests of individual prospects instead of the general attitudes of an entire industry.

B2B Insights

5 min

Listening in Earnest: let’s find your new favourite podcastThere’s no denying it – people the world over are absolutely devouring podcasts.

Inspiration

6 min

Crunching the direct mail marketing numbersDigital spend is increasing – and rightly so.

B2B Insights

6 min

Putting ABM under the X-Ray

B2B Insights

7 min

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