Ideas + insight

Marketing for growth – Lessons from ANA Masters of B2B 2022 At the end of May ANA hosted their Masters of B2B event in Scottsdale, Arizona. Events like this give us an opportunity to learn from leaders in the industry, hear the challenges our clients are facing and step outside our day to day to think about the direction of B2B marketing.
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Sarah Przybylak

June 7, 2022

10 min

4 things B2B Marketers can learn from Malik the billboard bachelorMy favourite news story of 2022 so far is that of a British bachelor who has bought billboard space to try and find a bride.

Inspiration

4.5 min

The top 7 moments for B2B and Earnest in 2021What a year it’s been in B2B, and what a year for Earnest. As we approach 2022, it felt an appropriate time to look back on some of the notable moments and trends taking place during the last 12 months.

Inspiration

4 min

You need to ask these 5 questions before a rebrandAcross almost every sector, businesses are considering switching up with a 2022 rebrand – but what strategic questions need to be considered first?

B2B Insights

6 min

Roundup: Diversity and Inclusion at EarnestOur creativity and talent as an agency stem from having a multiethnic team from a range of backgrounds.

Inspiration

9 min

Our book, film and podcast recommendations for Black History Month and beyondOctober is Black History Month, a celebration of the stories, voices and contributions of black people that have been historically silenced and oppressed.

Inspiration

8 min

Your new favourite podcast about women in marketing: 43% and Rising

Objectives, outcomes, and outputs: getting the ‘O’s right in business marketingObjectives, outcomes and outputs are a major challenge in B2B marketing. Why are they a major challenge? Because they get mixed up far too often.

B2B Insights

5.5 min

Colour in branding: is it really black and white?Many successful brands take ownership of certain colours in people’s minds. But are colours really that powerful when it comes to people’s perceptions, or is it just a pigment of our imagination?

Inspiration

5 min

Crossing the line: when and how to use the em dash in your marketing copyIt’s the equivalent of a dramatic pause—so why all the drama?

Inspiration

4.3 min

How to get your CEO to invest in the brandAlong with everything else that’s been affected by the events of the past two years, you’ve probably noticed a change in your customer’s attitudes, preferences, and behaviours.

B2B Insights

2 min

How do you adapt your brand for a post-covid marketplace?

B2B brand launch: who is your most important audience?In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.

Inspiration

4 min

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