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5 steps to ‘quick win’ success
‘Quick win’. The two words that strike fear in any agency. But sometimes a very necessary request.
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Sarah Przybylak
January 21, 2021
3 min
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New frontiers with LinkedIn stories
It’s an exciting new feature. And as it’s just rolled-out, user curiosity will be at its peak. Which means now is the time for marketers to strike.
B2B Insights
4 min
Trend watching: What next for enterprise technology?
This week saw CCS Insight's seasoned analysts share their views on what lies ahead in enterprise tech. Here are a few things I learnt:
B2B Insights
4 min
What we learnt from Starling Bank’s Founder & CEO @ Wired Smarter 2020
One of the unintended upsides of a global pandemic is that it’s a hell of a lot easier to get to the big global business events because they’ve all gone online. That is - it goes without saying - the very thinnest of silver-linings amongst a year of chaos and incredulity, but when you’re eight months into working from home you’re surprisingly willing to entertain any ‘little wins’ that come your way.
B2B Insights
8 min
Five principles for creating effective thought leadership
88% of B2B decision-makers surveyed by Edelman believe that great thought leadership can improve their opinion of an organisation. Powerful stuff.
B2B Insights
3.5 min
The challenges of creating great thought leadership
In 2020’s dystopia of fake news, confused political stances and a world of work turned upside down, voices of reason are needed more than ever.
4 min
ABM
Inside the mind of a B2B buyer
Earnezt wins at Global ACE and B2B Elevation Awards
Earnezt is delighted to share the news that not only are we an award-winning agency at this years Global Ace Awards and B2B Elevation Awards, but that we are a multiple award-winning agency – for our work with Mastercard, McGill and Partners and Truveris.
News
3 min
Crunching the numbers: marketing during the Covid crisis
Since the Covid-19 pandemic began, a colossal amount of information has materialised online – within the first 16 days of the UK lockdown, more than 2 million coronavirus-related web pages were created.
Crunching The Numbers
7 min
Roaring into the 2020s
with F. Scott Fitzgerald
Back in March, there was a strange feeling of déjà vu when an eerily prescient letter written by F. Scott Fitgerald went viral online.
Inspiration
4 min
A positive future for B2B post Covid-19?
There was a fascinating article in the FT this week, charting the 100 companies to have added most shareholder value (market cap) since the onset of the virus.
Where now?
3 min
Big Ideas from B2B Ignite USA
The age of virtual events is upon us! And let me tell you, it’s not all zoom and gloom - they can pack a serious punch.
News
3 min
Cottagecore: the new consumer revolution
We may still be months away from going out out, but the days of staying in look to be numbered. And there are already signs of a collective hangover from this enforced restraint: consumers intoxicated by the simple life.
Inspiration
8 min
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