Ideas + insight

CCS Insight Predicts: Trend watching – Remote work and collaboration Analyst CCS Insight hosted its annual ‘Predictions Week: 2021 and Beyond’ earlier this month. It’s always a must-attend event on the Earnest calendar – providing some great insights into the big tech trends impacting the B2B world today.
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Cottagecore: the new consumer revolutionWe may still be months away from going out out, but the days of staying in look to be numbered. And there are already signs of a collective hangover from this enforced restraint: consumers intoxicated by the simple life.

Inspiration

8 min

Open Minded Banking: Our guide to cornering the small business market

Help me, don’t sell to me

How to serve up a refreshing creative briefWriting a good creative brief is a lot like mixing a good cocktail.

Inspiration

7 min

Dear Diary: 1 year of EarneztOne year ago I stepped off the plane at JFK, New York, small suitcase in hand, much much larger one lost in transit somewhere. I had arrived with a simple dream; to chase the humdrum out of B2B marketing. And I had heard, that if I could do it here, I could do it anywhere. Or something like that.

News

15 min

Top 5 benefits of us all working from home

Open Minded Banking

Banks: This week’s roundup of small business and banking news

Define ABM: Amazingly Bespoke Marketing

Crunching The Numbers

Crunching the Facebook social media marketing numbers

Open Minded Banking

Banks: 5 ways to strengthen small business customer loyalty

Open Minded Banking

Banks: 3 ways to get business continuity support right for SMBs

The view from over there:
A conversation with Ethel Klein at Konica MinoltaAt B2B marketing events and conferences, we can often be found shooting the breeze with our industry peers.

Inspiration

8 min

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