Ideas + insight

Getting the ‘Os’ right: Objectives, outcomes, and outputs in business marketing I was kindly invited to appear on the excellent podcast series hosted by the Business Marketing Club. The conversation was around a topic that is actually a major challenge in B2B marketing – objectives, outcomes and outputs.
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Chris Wilson

September 27, 2021

1 min

A B2B marketing manifesto for 2021B2B Marketing is as much about people as it is business. Always has been. Always will be.

Inspiration

6 min

12 predictions for B2B marketers in 2021Despite a tough year, we've seen brands do lots of brilliant things in 2020. Based on the best inspiration that we've dug up on the World Wide Web, here are 12 things we expect to see more of from B2B marketing teams in 2021.

B2B Insights

6 min

Will 2021 be the year B2B websites come of age?Last week, I heard that our local toyshop is closing down. It’s an independent business and the staff are all lovely. Another sad example of the impact C-19 has had on small businesses. Or is it?

B2B Insights

4 min

How to land an internship in the middle of a global pandemicCOVID-19 has thrown us all into a crash course in adaptability and made flexibility a new necessity. It’s also meant a change in approach when it comes to the dreaded job hunt.

Inspiration

3 min

CCS Insight Predicts: The rise and rise of the CloudIn the final part of our blog series, hot off the back of CCS Insight’s annual ‘Predictions Week: 2021 and Beyond’, we explore the big trends in Cloud.

B2B Insights

5 min

Clash of the crutch words: play US election word bingoWhat we say and how we say it can reveal our greatest ideas and strengths. But also expose our biggest weaknesses.

Inspiration

2 min

CCS Insight Predicts: AI and a new age of Security and TrustHere’s part 2 in a blog series sharing some of the key insights and tech trends from CCS Insight’s annual ‘Predictions Week: 2021 and Beyond’.

B2B Insights

4 min

Why cliches mean your content is being seen but not heard

CCS Insight Predicts: Remote work and collaborationThe shift to remote working as a result of the pandemic has had a fundamental impact on the way we work.

B2B Insights

4 min

Is it time to clean up your content strategy?Find order in the chaos with this season’s interior design trend.

Inspiration

min

New frontiers with LinkedIn storiesIt’s an exciting new feature. And as it’s just rolled-out, user curiosity will be at its peak. Which means now is the time for marketers to strike.

B2B Insights

4 min

Trend watching: What’s next for enterprise technology?This week saw CCS Insight's seasoned analysts share their views on what lies ahead in enterprise tech. Here are a few things I learnt:

B2B Insights

4 min

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