Ideas + insight

5 big questions to ask of your 2022 B2B rebrand Across almost every sector, businesses are considering switching up with a 2022 rebrand – but what strategic questions need to be considered first?
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Jack Stacey

November 29, 2021

6 min

The Earnest Diversity and Inclusion RoundupAt Earnest, diversity is a big part of who we are.

Inspiration

9 min

Black History Month: Our recommended films, books and podcastsOctober is Black History Month, a celebration of the stories, voices and contributions of black people that have been historically silenced and oppressed.

Inspiration

8 min

43% and Rising: A podcast about women in marketing

Getting the ‘Os’ right: Objectives, outcomes, and outputs in business marketingI was kindly invited to appear on the excellent podcast series hosted by the Business Marketing Club. The conversation was around a topic that is actually a major challenge in B2B marketing – objectives, outcomes and outputs.

B2B Insights

1 min

Colour in branding: is it really black and white?Many successful brands take ownership of certain colours in people’s minds. But are colours really that powerful when it comes to people’s perceptions, or is it just a pigment of our imagination?

Inspiration

5 min

Crossing the line: when and how to use the em dash in your marketing copyIt’s the equivalent of a dramatic pause—so why all the drama?

Inspiration

4.3 min

How to convince your CEO it’s time to invest in the brandYou’ve no doubt noticed, the world has gone a little topsy-turvy in recent times.

B2B Insights

3 min

Emerging from Covid: Does your brand still fit?

B2B brand launch: who is your most important audience?In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.

Inspiration

4 min

The robots are coming
…to helpAs robotics innovations and opportunities peak post-pandemic, fears of automation-driven job losses have re-appeared. What can providers do to show how robotics can best be applied to benefit businesses, and help rather than hinder their people?

B2B Insights

8.4 min

Throw out the rulebook: TikTok business marketing defies all conventionsMany B2B marketing managers now face a terrifying prospect: how to come up with impactful creative strategies on TikTok, a popular and lucrative platform which is defined by – brace yourself – young people.

B2B Insights

7.9 min

HR is having a moment – here’s how to make it lastAs the Royal Family’s HR department hits the headlines, the value of the function once again takes centre stage. It’s time vendors take advantage and help move it from backseat to boardroom.

B2B Insights

5.5 min

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