Ideas + insight

How to serve up a refreshing creative brief Writing a good creative brief is a lot like mixing a good cocktail.
Read more...

Ali Brushfield

May 26, 2020

4 min

Dear Diary: 1 year of EarneztOne year ago I stepped off the plane at JFK, New York, small suitcase in hand, much much larger one lost in transit somewhere. I had arrived with a simple dream; to chase the humdrum out of B2B marketing. And I had heard, that if I could do it here, I could do it anywhere. Or something like that.

News

9 min

Top 5 benefits of us all working from homeBefore working from home (WFH) became everybody's ‘new normal’, it was a way of working which was already growing in popularity.

Big Thinking

4 min

Banks: This week’s roundup of small business and banking newsAs lockdown rumbles on, the impact of coronavirus is being felt across banking and its small business customers. Here, we look at the top stories that should be on your radar this week and offer our advice to banks on how they can respond to help their customers.

The Switch

4 min

Define ABM: Amazingly Bespoke MarketingLet's cut right to the chase – Account-based marketing (ABM) is seriously out of shape.

Big Thinking

3 min

Crunching the Facebook social media marketing numbersMy previous post highlighted Youtube’s extensive targeting options and how its enormous audience can offer something to most campaigns. In this post, I'm going to show you how Facebook fits into the modern B2B campaign.

Crunching The Numbers

7 min

Banks: 5 ways to strengthen small business customer loyaltyLockdown has seen a huge spike in innovative approaches to giving a helping hand.

The Switch

5 min

Banks: 3 ways to get business continuity support right for SMBsAs banks continue to come under scrutiny during COVID-19, we look at how marketing teams can support their financial offers for small businesses.

The Switch

6 min

The view from over there:
A conversation with Ethel Klein at Konica MinoltaAt B2B marketing events and conferences, we can often be found shooting the breeze with our industry peers.

Inspiration

8 min

Banks: how to carry on delivering great SMB customer service during a crisisRight now, every bank is considering ways to make sure they can continue to deliver high-value support to SMB customers during the coronavirus health crisis.

The Switch

6 min

Banks: how to create helpful content for your SMB customers during a crisisSmall businesses (1-50 employees) across the UK are urgently trying to stay afloat. We look at how banks can relay their support with practical comms, not platitudes

The Switch

6 min

10 things your business can learn from The KardashiansEver since the debut of Keeping Up with the Kardashians in 2007, there has been endless debate over the cultural value of the Kardashians.

B2B Insights

8 min

Crunching the YouTube social media marketing numbers81% of B2B marketers value YouTube as an advertising platform, but only 51% of B2B Marketers use Youtube to promote their products and services.

Crunching The Numbers

5 min

Pages: 123456789101112131415161718Last Page