Ideas + insight

Five principles for creating effective thought leadership 88% of B2B decision-makers surveyed by Edelman believe that great thought leadership can improve their opinion of an organisation. Powerful stuff.
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Katy Roe

September 16, 2020

3.5 min

The challenges of creating great thought leadershipIn 2020’s dystopia of fake news, confused political stances and a world of work turned upside down, voices of reason are needed more than ever.

B2B Insights

4 min

Inside the mind of a B2B buyer

Earnezt wins at Global ACE and B2B Elevation AwardsEarnezt is delighted to share the news that not only are we an award-winning agency at this years Global Ace Awards and B2B Elevation Awards, but that we are a multiple award-winning agency – for our work with Mastercard, McGill and Partners and Truveris.

News

3 min

Crunching the numbers: marketing during the Covid crisisSince the Covid-19 pandemic began, a colossal amount of information has materialised online – within the first 16 days of the UK lockdown, more than 2 million coronavirus-related web pages were created.

Crunching The Numbers

7 min

Roaring into the 2020s
with F. Scott FitzgeraldBack in March, there was a strange feeling of déjà vu when an eerily prescient letter written by F. Scott Fitgerald went viral online.

Inspiration

4 min

A positive future for B2B post Covid-19?There was a fascinating article in the FT this week, charting the 100 companies to have added most shareholder value (market cap) since the onset of the virus.

Where now?

3 min

Big Ideas from B2B Ignite USAThe age of virtual events is upon us! And let me tell you, it’s not all zoom and gloom - they can pack a serious punch.

News

3 min

Cottagecore: the new consumer revolutionWe may still be months away from going out out, but the days of staying in look to be numbered. And there are already signs of a collective hangover from this enforced restraint: consumers intoxicated by the simple life.

Inspiration

8 min

Open Minded Banking: Our guide to cornering the small business market

Help me, don’t sell to me

How to serve up a refreshing creative briefWriting a good creative brief is a lot like mixing a good cocktail.

Inspiration

7 min

Dear Diary: 1 year of EarneztOne year ago I stepped off the plane at JFK, New York, small suitcase in hand, much much larger one lost in transit somewhere. I had arrived with a simple dream; to chase the humdrum out of B2B marketing. And I had heard, that if I could do it here, I could do it anywhere. Or something like that.

News

15 min

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