Ideas + insight

Here comes Gen Z – is your B2B buyer journey and brand strategy ready? Gen Z has already been dubbed one of the most disruptive, socially conscious generations yet. No topic is off-limits, and everything is open to scrutiny – including your B2B brand.
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Emily Lowes

April 26, 2022

5.6 min

Get ready to ride the next B2B marketing wave

Have you heard? Audio marketing sounds great for B2BWinning hearts and minds is always the aim in marketing, and one of the best ways to reach both is – of course – through the ears. So why isn’t B2B making more noise?

B2B Insights

7 min

Should you care about your employer branding strategy?Since Covid-19 forced people out of the office and into their homes the way we think about work and what we want from the thing we spend the majority of our time doing has changed.

B2B Insights

6 min

Who’s making the workplace better for women?
#IWD2022How many times have you been told what women can do to make the workplace better for themselves? When does the workplace pitch in and start sharing this responsibility?

Inspiration

6.2 min

6 considerations for tackling racial inequality in marketing – Beyond Black History MonthBusinesses around the world are taking steps to address racial inequality in their marketing and communications. What does marketing need to do to make real progress?

B2B Insights

6.5 min

Let’s leave templated B2B marketing campaigns in 2021Most of the time, the key to starting a business is finding a gap in the market and creating a solution. And running a business means keeping up with the markets and adapting to any changes accordingly.

B2B Insights

5.5 min

Gen Z + B2B: Get ready to reach new audiences with these 4 tipsIf you were born before 1997, there’s a good chance you’ve never heard of Francis Bourgeois.

Inspiration

5.5 min

Give your content the self-help treatment

Forget predictions: here are the 10 New Year’s resolutions every B2B marketer needs

4 things B2B Marketers can learn from Malik the billboard bachelorMy favourite news story of 2022 so far is that of a British bachelor who has bought billboard space to try and find a bride.

Inspiration

4.5 min

The top 7 moments for B2B and Earnest in 2021What a year it’s been in B2B, and what a year for Earnest. As we approach 2022, it felt an appropriate time to look back on some of the notable moments and trends taking place during the last 12 months.

Inspiration

4 min

You need to ask these 5 questions before a rebrandAcross almost every sector, businesses are considering switching up with a 2022 rebrand – but what strategic questions need to be considered first?

B2B Insights

6 min

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