Ideas + insight

Getting the ‘Os’ right: Objectives, outcomes, and outputs in business marketing I was kindly invited to appear on the excellent podcast series hosted by the Business Marketing Club. The conversation was around a topic that is actually a major challenge in B2B marketing – objectives, outcomes and outputs.
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Chris Wilson

September 27, 2021

1 min

Colour in branding: is it really black and white?Many successful brands take ownership of certain colours in people’s minds. But are colours really that powerful when it comes to people’s perceptions, or is it just a pigment of our imagination?

Inspiration

5 min

Crossing the line: when and how to use the em dash in your marketing copyIt’s the equivalent of a dramatic pause—so why all the drama?

Inspiration

4.3 min

How to convince your CEO it’s time to invest in the brandYou’ve no doubt noticed, the world has gone a little topsy-turvy in recent times.

B2B Insights

3 min

Emerging from Covid: Does your brand still fit?

B2B brand launch: who is your most important audience?In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.

Inspiration

4 min

The robots are coming
…to helpAs robotics innovations and opportunities peak post-pandemic, fears of automation-driven job losses have re-appeared. What can providers do to show how robotics can best be applied to benefit businesses, and help rather than hinder their people?

B2B Insights

8.4 min

Throw out the rulebook: TikTok business marketing defies all conventionsMany B2B marketing managers now face a terrifying prospect: how to come up with impactful creative strategies on TikTok, a popular and lucrative platform which is defined by – brace yourself – young people.

B2B Insights

7.9 min

HR is having a moment – here’s how to make it lastAs the Royal Family’s HR department hits the headlines, the value of the function once again takes centre stage. It’s time vendors take advantage and help move it from backseat to boardroom.

B2B Insights

5.5 min

International Women’s Day: Celebrating the incredible achievements of women in B2BWelcome to our International Women’s Day virtual gallery, showcasing the achievements of inspiring women with whom we have produced exciting work with.

B2B Insights

3 min

Vital Stats 4: how to make change work for you

5 ways to make your next ‘quick win’ a success‘Quick win’. The two words that strike fear in any agency. But sometimes a very necessary request.

B2B Insights

3 min

3 things everyone’s talking about at CES 2021Tech giants gathered from across the globe last week for the first all-digital Consumer Electronics Show, and going virtual certainly didn't kill the buzz.

B2B Insights

4 min

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