How to get your CEO to invest in the brand

Cover of the Earnest essential guide to selling-in brand

How to get your CEO to invest in the brand

Along with everything else that’s been affected by the events of the past two years, you’ve probably noticed a change in your customer’s attitudes, preferences, and behaviours.

This means it’s time to give your brand some attention.

To make sure your business stays relevant and continues to resonate with current and future customers you need to invest time and resource into your brand. This can deliver great results in the short term, and go on to pay dividends in the long term.

As well as making a positive impact on your market share growth, profitability and revenue, a company-wide brand reboot re-energises your workforce and helps you to attract new talent.

But you know as well as I do that no brand endeavour is going to get off the ground without buy-in from the decision-makers at the top.

Don’t worry, help is at hand

We’ve created a guide to help you build an unbeatable business case for your brand reboot, designed to get even the most difficult stakeholders on board.

With our guide you gain four fundamental arguments, reinforced by rock-solid data:

  1. Building more share of voice for your brand is a proven growth driver
  2. Buyers will gravitate towards brands they are more familiar with
  3. Brand campaigns increase the value of your existing customers, as well as attract new customers
  4. Long-term brand building drives more inbound opportunities and reduces the cost of customer acquisition

Hit the button below to get the guide and see for yourself how it can help you.

Download the guide

And if you ever want to know more about how we can support your brand’s success, we’re always happy to hear from you.


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James Wood

Head of Earnest Labs

I'm the Head of Earnest Labs. My job is to eat up the whole internet and digest the most interesting bits for our clients.