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Give your content the self-help treatment
New year, new you: make the resolution to improve your marketing copy
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ANA takeaway #1: Brand beats confusion – and drives leads
One of the pleasantly surprising things at the ANA Masters of B2B Marketing Conference in Chicago was the consistent message from multiple speakers about the importance of Brand (big ‘b’) within the B2B marketing landscape.
B2B Insights
5 min
ANA Masters of B2B Chicago: what went down?
We were at ANA Masters of B2B Marketing in Chicago, taking in a cavalcade of inspiring presentations, viewing outstanding work and drinking endless coffee. But what went down?
B2B Insights
4.5 min
How to win hearts and minds with handheld games
Making a game can add an engaging element of fun to any campaign and, by being a tangible object, can help make your message even more memorable.
Inspiration
4 min
Brief flashes of insight
You may have noticed that, in recent years, people have stopped talking to themselves when they’re alone and started having conversations with their speakers, phones, computers and cars.
B2B Insights
5 min
How to review creative when you’re not
Reviewing creative is hard.
B2B Insights
4 min
ITIL content partnership with Guardian Labs
Gaining trust and awareness with hard-to-reach audiences.
B2B Insights
4 min
Hello #ANAB2B Chicago!
“It is hopeless for the occasional visitor to try to keep up with Chicago-she outgrows his prophecies faster than he can make them. She is always a novelty; for she is never the Chicago you saw when you passed through the last time.” ―Mark Twain, Life On The Mississippi 1883
News
3 min
16 tell-tale signs you work in B2B marketing
You know it, they know it, we all know it – B2B Marketing is where it’s at.
B2B Insights
4 min
Start spreading the news…
Earnest is an agency that is committed to chasing the humdrum out of B2B marketing globally
News
2 min
10 lessons in creativity
from Stanley Kubrick
As a creative, the most common thing I get asked is ‘where do you get your ideas from?’. The answer is all over the place. A piece of fabric you see in a shop window. A conversation you overhear on the tube. The changing light on the London skyline. Watching random clips on YouTube.
B2B Insights
4 min
What makes a great relationship?
The Drum Recommends Awards were held at the Marriott Hotel Grosvenor Square on the 9th May and Earnest was awarded ‘Best Client Services Team’ (agency size 40-99).
News
5 min
How to stage an innovation intervention
Not to show off, but I’ve got a new iPhone. The newest iPhone, in fact.
B2B Insights
4 min
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