Ideas + insight

B2B brand launches – why your most important audience is internal In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.
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Chris Wilson

April 8, 2021

4 min

But I know what I likeIt was Orson Welles who first said “I don’t know anything about art but I know what I like.” Or was it Mark Twain?

News

3 min

Use games to bring your message to lifeContrary to popular belief, Monopoly was not created to be a catalyst for family bust ups on Boxing day.

Inspiration

4 min

Teach your data to talkRemember when Michael Gove said, “the people in this country have had enough of experts”?

B2B Insights

4.5 min

“Just make us look like Monzo, yeah?”I have a degree of sympathy for both Halifax and Rufus Leonard this week.

B2B Insights

4 min

Who doesn’t love a good book?We’re an agency of voracious readers.

Inspiration

6 min

How to be a B2B brand that helps small businessesIf you were to take the economy’s temperature right now, ‘a feeling of uncertainty’ would be running pretty hot.

Think Small

5 min

Who’s been tooting our horn?Earnest has been shortlisted in ten categories at The Drum Recommends Awards 2019.

News

2 min

Closing the ‘colouring-in’ departmentThere is a persistent and troubling notion that all a marketer does is produce sparkly, insubstantial assets instead of robust business outcomes.

B2B Insights

5 min

Client Q&A: Andrew Dalglish, SavantaWe sat down for a Q&A with Andrew Dalglish, Marketing Director at Savanta, to hear about his experience of working with Earnest to bring the Savanta brand (including a “f***ing brilliant” strapline) to life.

News

5 min

The only B2B stats you’ll ever need (plus some shockers)

A cure for pitch paralysisWell, this is awkward (thinks the client)

Inspiration

5 min

Is ‘Sing With The Four Roses Society’ the all-time greatest piece of content marketing?When I have one too many drinks I encounter a very specific problem. For reasons I cannot explain, and despite not supporting Liverpool, I take great pleasure in singing ‘You’ll Never Walk Alone’ as loudly as my lungs can muster.

Inspiration

5 min

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