Ideas + insight
Out of the Ordinary
Ideas + insight
How to serve up a refreshing creative brief
Writing a good creative brief is a lot like mixing a good cocktail.
May 26, 2020
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Crunching The Numbers
B2B Marketing Forum – Day 3: wrapping up
It was day 3 of MarketingProfs' blockbuster industry event – with only a half day of presentations to gorge on before the hardcore B2Bers said their farewells and headed back home.
B2B Marketing Forum – Day 2: highlights
The jet lag had well and truly kicked in, but what better way to deal with it than a 7am walking tour of San Francisco with Jason Miller.
B2B Marketing Forum – Day 1: the lowdown
Bring together hundreds of savvy B2B marketers from across the world.
“It’s the way I tell ’em” – how to make your B2B storytelling stand out
There’s a commonplace idea that there are only so many narrative structures in the world. Vonnegut said six, Booker said seven, some say three, some say more. The point is, coming up with standout stories is hard.
Is there a place for podcasts in B2B marketing?
The short answer is: “Yes, they do.”
‘Congratulations – you have been shortlisted!’
No agency – this one included – gets shortlisted for anything unless they’re lucky enough to work with bold clients.
How failure breeds success: the highs and lows of new ventures
Room for five more?
Earnest wins five new clients including global work for OAG and AXELOS.
What I learned at ‘Predictions: 2019 and Beyond’
CCS Insight’s annual predictions event has become a veritable source of intelligence on current and future trends in technology.
Escaping the echo chamber
Last week, I took the unconventional decision to temporarily leave the B2B marketing world and spend the day at Wired Smarter.
Mental health & marketing – The Festival of Marketing 2018
Marketers make their money understanding people. Let's put that to use on the mental health problem that pervades our industry.
How customer experience became the new B2B battleground
Here’s a sobering stat for B2B brands to chew on: 58% of B2B buyers don’t trust vendor claims – even the ones they buy from.