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How to serve up a refreshing creative brief
Writing a good creative brief is a lot like mixing a good cocktail.
Read more...
Ali Brushfield
May 26, 2020
4 min
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One of these things will happen to all B2B Marketers in 2017
It's that time again when the Internet is alight with the predictions for the year ahead. But here's what's really going to go down in 2017.
B2B Insights
3 min
Earnest Labs
In defence of innovation labs
Earnest Labs
Earnest Labs scoops Gold for ‘Best Creative Innovation’
Earnest Labs
Storytelling in chat apps
Earnest Labs
The next generation of misinformation
The new Superpowers: CCS Predictions
Take a leading tech analyst firm. Bring together movers and shakers from across the industry. Add in a bevy of predictions on where the world is going.
News
5 min
Trump. Brexit. And B2B Marketing
What can B2B marketers learn from the two flawed, but hugely effective campaigns that are set to fundamentally change our political landscape?
B2B Insights
4 min
Earnest Labs
Cooking in the experiential lab
Earnest Labs
BizSpeaktionary – conference calls assistance from Earnest Labs
Earnest Labs
Startup Generator
Internal Communications needs a reboot. Could this app be the answer?
Quartz: a conversational news app that may offer an unconventional fix to the internal comms problem.
Inspiration
3 min
Earnest Labs
Reading in virtual reality
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