Ideas + insight
Out of the Ordinary
Ideas + insight
How to serve up a refreshing creative brief
Writing a good creative brief is a lot like mixing a good cocktail.
May 26, 2020
Choose a category
Crunching The Numbers
You won’t believe what the retoucher does next!
Montana. Unspeakably beautiful with dramatic scenery, clear starry skies and all the fresh air you can inhale. It’s not every day you get to go there for a photoshoot.
ANA takeaway #1: Brand beats confusion – and drives leads
One of the pleasantly surprising things at the ANA Masters of B2B Marketing Conference in Chicago was the consistent message from multiple speakers about the importance of Brand (big ‘b’) within the B2B marketing landscape.
ANA Masters of B2B Chicago: what went down?
We were at ANA Masters of B2B Marketing in Chicago, taking in a cavalcade of inspiring presentations, viewing outstanding work and drinking endless coffee. But what went down?
How to win hearts and minds with handheld games
Making a game can add an engaging element of fun to any campaign and, by being a tangible object, can help make your message even more memorable.
Brief flashes of insight
You may have noticed that, in recent years, people have stopped talking to themselves when they’re alone and started having conversations with their speakers, phones, computers and cars.
How to review creative when you’re not
Reviewing creative is hard.
ITIL content partnership with Guardian Labs
Gaining trust and awareness with hard-to-reach audiences.
Hello #ANAB2B Chicago!
“It is hopeless for the occasional visitor to try to keep up with Chicago-she outgrows his prophecies faster than he can make them. She is always a novelty; for she is never the Chicago you saw when you passed through the last time.” ―Mark Twain, Life On The Mississippi 1883
16 tell-tale signs you work in B2B marketing
You know it, they know it, we all know it – B2B Marketing is where it’s at.
Start spreading the news…
Earnest is an agency that is committed to chasing the humdrum out of B2B marketing globally
10 lessons in creativity
from Stanley Kubrick
As a creative, the most common thing I get asked is ‘where do you get your ideas from?’. The answer is all over the place. A piece of fabric you see in a shop window. A conversation you overhear on the tube. The changing light on the London skyline. Watching random clips on YouTube.
What makes a great relationship?
The Drum Recommends Awards were held at the Marriott Hotel Grosvenor Square on the 9th May and Earnest was awarded ‘Best Client Services Team’ (agency size 40-99).