Ideas + insight

Your salespeople need great content too – here’s why. B2B content isn’t just for the buyer, y’know.
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Emily Lowes

October 19, 2022

3.8 min

Big Ideas from B2B Ignite USAThe age of virtual events is upon us! And let me tell you, it’s not all zoom and gloom - they can pack a serious punch.

News

3 min

Cottagecore: the new consumer revolutionWe may still be months away from going out out, but the days of staying in look to be numbered. And there are already signs of a collective hangover from this enforced restraint: consumers intoxicated by the simple life.

Inspiration

8 min

Open Minded Banking: Our guide to cornering the small business market

Don’t sell me – help me

How to serve up a refreshing creative briefWriting a good creative brief is a lot like mixing a good cocktail.

Inspiration

7 min

Dear Diary: 1 year of EarneztOne year ago I stepped off the plane at JFK, New York, small suitcase in hand, much much larger one lost in transit somewhere. I had arrived with a simple dream; to chase the humdrum out of B2B marketing. And I had heard, that if I could do it here, I could do it anywhere. Or something like that.

News

15 min

Top 5 benefits of working from home

Open Minded Banking

Banks: This week’s roundup of small business and banking news

Define ABM: Amazingly Bespoke Marketing

Crunching The Numbers

Crunching the Facebook social media marketing numbers

Open Minded Banking

Banks: 5 ways to strengthen small business customer loyalty

Open Minded Banking

Banks: 3 ways to get business continuity support right for SMBs

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