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How to serve up a refreshing creative brief
Writing a good creative brief is a lot like mixing a good cocktail.
Read more...
Ali Brushfield
May 26, 2020
4 min
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B2B Insights
Big Thinking
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News
How to stage an innovation intervention
Not to show off, but I’ve got a new iPhone. The newest iPhone, in fact.
B2B Insights
4 min
So, you’ve decided to run a business
(into the ground)
On the 18th September 1947, President Harry S. Truman founded the Central Intelligence Agency. But before there was ever a CIA, there was the Office of Strategic Services.
B2B Insights
4 min
Shipping is about to become the most exciting industry in B2B marketing
Fintech, Telecoms and Cyber Security all currently hog the B2B marketing limelight because they're industries which contain a host of innovative and rapidly-evolving businesses that all constantly have new things to shout about.
B2B Insights
5 min
Hype in B2B?
Imagine that!
If you’re in the market for a pair of chopsticks, Amazon would suggest you opt for the ‘KitchenCraft World of Flavours Japanese Style Wooden Chopsticks, 24 cm, Pack of 10’ for a mere £3.32.
B2B Insights
4 min
But I know what I like
It was Orson Welles who first said “I don’t know anything about art but I know what I like.” Or was it Mark Twain?
News
3 min
Use games to bring your message to life
Contrary to popular belief, Monopoly was not created to be a catalyst for family bust ups on Boxing day.
Inspiration
4 min
Teach your data to talk
Remember when Michael Gove said, “the people in this country have had enough of experts”?
B2B Insights
4.5 min
“Just make us look like Monzo, yeah?”
I have a degree of sympathy for both Halifax and Rufus Leonard this week.
B2B Insights
4 min
Who doesn’t love a good book?
We’re an agency of voracious readers.
Inspiration
6 min
How to be a B2B brand that helps small businesses
If you were to take the economy’s temperature right now, ‘a feeling of uncertainty’ would be running pretty hot.
Think Small
5 min
Who’s been tooting our horn?
Earnest has been shortlisted in ten categories at The Drum Recommends Awards 2019.
News
2 min
Closing the ‘colouring-in’ department
There is a persistent and troubling notion that all a marketer does is produce sparkly, insubstantial assets instead of robust business outcomes.
B2B Insights
5 min
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