Brands too often focus on features or generic ‘business productivity’ messaging, but customers are more interested in practical guidance and how it will impact their business.
Our campaign territory and thought leadership theme shows businesses they can learn from each other and achieve more: ‘Big + Small: How to do bigger things in business’.
We gave the product to two innovative businesses – one large, one small – and filmed the owners using the product, creating compelling visual case studies before the product even launched.
26% YOY sales increase in this segment
10m+ reach across Europe
250k views of real-life business films