Big Ideas from B2B Ignite USA

The age of virtual events is upon us! And let me tell you, it’s not all zoom and gloom - they can pack a serious punch.

While we had big plans for gathering with our industry peers in Chicago for B2B Ignite USA –  swapping business cards between sessions and mingling over conference cocktails – we still got all the B2B insights we could have hoped for – and then some. 

Over the course of two days, we zipped from ABM and Martech to purpose-driven brand building and leadership in the face of uncertainty. And best of all, we compiled all the big ideas heard ‘round B2B Ignite, including: 

• The move from sales enablement to sales engagement
• No strategic alignment without operational alignment
• Brand building is good for business, too
• Taking the next step on your ABM journey

• • •

(Header photo by  @SawyerBengtson on Unsplash)

══════════════════