Everything you may have missed at MarketingProfs 2019


What a whirlwind couple of days in Washington DC.

This year’s MarketingProfs B2B Forum was highly anticipated – and it did not disappoint.

At it, we learned that:

  • Mr. Rogers is the patron saint of B2B marketing
  • Kara Swisher is as impressive on stage as she is on her podcast
  • There’s no such thing as too much swag

If you were unable to go – or if you find yourself suffering from post-forum amnesia – we’ve put together a report containing all the insight highlights and organized them into four sections for you:

The opportunity for marketers

How can marketing define a more fundamental role in the new world of business?

The impact of B2C experiences

How do you create business experiences that meet consumer expectations?

The power of audio

How do you get more from audio as the world succumbs to screen fatigue?

The science of marketing

How do you harness brainpower to deliver marketing no-brainers?

Get The State of the B2B Union now