With so many digital challenger banks now serving small businesses, a slick user experience just isn’t enough to differentiate. We saw an opportunity for Cashplus to stand out from its rivals by focusing more on empathy, showing that it’s the one bank to take small businesses’ problems and ambitions seriously.
We positioned Cashplus as the only bank that’s properly bothered about small businesses – elevating them from an afterthought for big banks to the main character of the British economic recovery, through the concept: “The Future is Small”.
To make the most of a streamlined budget, we combined a charming stop-motion creative style with a data-driven targeting approach, ensuring we got a distinctive message out to exactly the right people. The campaign included YouTube pre-rolls, LinkedIn, Twitter and optimised landing pages to create disproportionate impact.
_ Surpassed target of 10k new sign-ups in less than 2 months
_ 2m impressions in 8 weeks
_ 44% month-on-month increase in direct corporate sales