Founding a community of advertising partners

Google Partners


Founding a community of advertising partners

The Google Partners initiative was launched to give a lift to ambitious search and media agencies looking to boost their knowledge of AdWords, create more effective campaigns and become certified partners.


300% revenue increase YoY

600+ agencies signed up

55% increase in social media engagement


Small-to-medium sized agency partners aren’t just motivated by revenue – they also value a strong sense of community.


An epic, multi-channel competition that carries agencies on a journey towards AdWords expertise and commercial success.


We gave agencies a ‘High Flyers Selfie Kitbag’ that encouraged their people to embrace the campaign and also give it traction on social media.