The research industry is very staid and traditional, creating the perfect opportunity for a new research and intelligence company that stands out with difference.
The central proposition ‘Make Better Decisions’ works as both a strapline and a call to action, delivering confident reassurance to their customers and a rallying cry to their internal teams.
Building the launch event entirely around the brand proposition – including a live art installation depicting this year’s big decisions, a keynote speech from entrepreneur Jo Malone on the better decisions she’s made, through to a game of decision-based ‘dumpling roulette’ that allowed attendees to experience what Make Better Decisions means.
14,449 website visitors in the first three months
150 attendees at the launch event
Overwhelmingly positive feedback from internal teams and customers