Bringing the heat to the cooled-goods marketplace
TagSensors
Brand Campaigns Digital Experiences Global Media
Bringing the heat to the cooled-goods marketplace
TagSensors has developed a complete, end-to-end solution for cold chain monitoring that is cost-effective, easy to use, and extremely effective.
The cold chain monitoring industry – the management of temperature-sensitive foods and pharmaceutical products – is crowded and highly competitive.
TagSensors realised that, in order to stand out, they needed new branding and a new website that communicates their superior difference and quality with impact.
Impact
2500% increase in website visitors in the first 3 months
509% rise in organic search traffic
Sold company sold to tive.com within months of re-launch
Insight
Cold chain monitoring across supply chains is complex and confusing, but TagSensors create solutions that simplify it. We reflected this in the new value proposition ‘Effective action through radical simplicity’ and strapline ‘simple certainty’.
Idea
We lifted the brand out of the drab blues and greys that are common amongst the competition to send an immediate signal that TagSensors do things differently.
The new brand has a core palette of purple and coral in striking gradients, giving it a strong sense of warmth and motion. We also designed a graphic device and visual identifier – ‘the signal’ – that brings consistency to the logo, website, and all other visual communications.
Innovation
The new website successfully balances its two objectives – to introduce and educate people about the new TagSensor brand, and an industry-leading e-commerce platform that drives online sales of TagSensor products
The homepage is a great example of our approach. It delivers the brand story in a dynamic and engaging way, whilst also giving clear signposts that carry visitors through to the relevant pages and the customer portal.
“Earnest was chosen by us to completely reposition our brand and build a website to promote and sell our product to a global B2B audience. The result is great and we are now planning with Earnest to set up and run ongoing online marketing campaigns in 2022”