Strategy

Sharpen your industry edge with our sublime B2B strategy

When you work with us, you quickly realise Earnest is not just another B2B marketing agency.

We are your strategic partners, wholly dedicated to crafting seamless marketing programmes able to resonate across every inch of the marketing funnel, and also win over your senior stakeholders.

Value you can measure

You need an agency that provides strategic value as well as tactical delivery.

We work with you to define robust go-to-market strategies, guide your brand to deliver optimum outcomes and, above all, make sure all marketing investments are aligned to your business objectives and deliver great returns.

“Excellent to work with. Highly committed to understanding your business in order to add maximum value. Some excellent work delivered for our business, both at a strategy and executional level.”

Chris Witte
Group Marketing Director
BMI Group

Our B2B strategy services include:

Programme Creation & Management

Crafting strategic programmes to deliver long-term ROI.

Messaging & Proposition Development

Defining compelling and differentiating positions to drive demand.

Brand Strategy & Architecture

Refining complex brand ecosystems for easy navigation.

Product Portfolio Structure & Positioning

Simplifying complex product lineups for customer clarity.

Digital Strategy

Expertly guiding the selection of digital channels and content.

ESG Positioning

Helping you grow your sustainability story the right way.

Our strategy process

Immersion

We dive in to gain a deep understanding of your organisation, its goals, and the broader industry context you operate in.

Insight gathering

We combine your existing customer, market, organisation and product insights with external research to find new opportunities.

Formulation

We apply all of these learnings to the creation of an effective approach, with outputs that can include:

Positioning options – the story you need to tell
Messaging matrix – how to deliver key benefits
Programme design – for your go-to-market success

Validation

We actively seek inputs from the stakeholders who matter most, internal and external, to make sure we’re not working inside a bubble:

Working closely with marketing and sales teams to get your business on board
Inviting input from customers to help us fine-tune the approach

Launch, analyse, optimise

We assist you with the launch, help you to embed new approaches into your business, and can work with you to interpret live data and refine the strategy to achieve even better commercial returns.