See beyond research and gain insight that drives action – with Earnest IQ
Traditional research plods along like a sleepy tortoise, to bring you great big wobbling piles of data and little else.
But fear not – with the speed and precision of an Olympic archer, the Earnest IQ team seeks out the actionable wisdom that helps you make the most informed and profitable decisions.
What we offer:
Industry insights
Hawk-like, we survey your industry landscape for the mainstays and the emerging trends you can leverage.
Audience insights
We map how your audiences talk, who they trust, and where they go for info, so you can engage them with greater impact.
Brand insights
We craft intricate share of voice models and other essential metrics to track not only your brand but also your rivals.
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‘The Age of the Adaptable Marketer’
Get your fill of all the newest and most important research-based insights to help you balance impactful short-term tactics with effective long-term brand-building strategies and make your business stand out.
With Earnest IQ on your team, your business gains all the benefits of:
With discovery snapshots, rapid-fire reports, tools like Brandwatch, and our own unique methodologies we immerse in your world and uncover the insights that will guide you to success.
Fortified by Earnest IQ insights, our strategy mavens are able to weave transformative brand strategies and impactful campaigns designed to help you achieve your marketing ambitions.
As your campaign unfolds, Earnest IQ use the contextual learnings to optimise tactical effectiveness, increase ROI and uncover the ‘Aha!’ opportunities that are often hidden in plain sight.
We use Landscape Trackers to explore what’s being said around a set of brands, topics or audiences to build rich analytical insights that can drive your marketing with true understanding.
Food for thought:
Are you feeling hungry for some mind-expanding insights?
Drop us a line and let’s have a chat about how we can raise your brand’s game with a heady dose of Earnest IQ.