Digital Media & Campaigns
Elevate your paid media marketing with our expertise
We see many obstacles getting in the way of B2B brands trying to achieve a real return on their investment in paid media.
Which of these sounds like you:
“Our high-value audiences are really hard to reach – where do we start?”
“Our channels are all saturated – we’re drowning in the noise!”
“Our stakeholder expectations are totally unrealistic – it’s killing us!”
“Our agency is too B2C-focused – they don’t get our niche audiences!”
With our media team’s combination of deep channel expertise and B2B experience, we deliver the results clients want. How? Through an award-winning blend of pinpoint audience targeting, intelligent data use, big chewy content, and knock-your-socks-off creative.
Balancing short term goals with long-term success
95% of B2B customers are not in-market at any given time.
46% of your marketing budget should be invested in long-term brand-building.
54% of your marketing spend should be on sales activation.
Our B2B digital campaign services include:
![Social Media Marketing](https://earnest-agency.com/wp-content/uploads/2023/11/wired-outline-962-social-media-marketing.gif)
Social Media Marketing
Deliver engaging ads through effective targeting across all social platforms relevant to your audiences.
![PPC & Display](https://earnest-agency.com/wp-content/uploads/2023/11/wired-outline-1024-post-ads-advertisment.gif)
PPC & Display
Maximise your campaign ROI by capturing in-market customers through the highest intent channel.
![Programmatic & Biddable](https://earnest-agency.com/wp-content/uploads/2023/11/wired-outline-964-omnichannel.gif)
Programmatic & Biddable
Reach new customers at scale through full-funnel activity on display, video, native, and audio.
![Organic search](https://earnest-agency.com/wp-content/uploads/2023/11/wired-outline-741-binoculars-telescope.gif)
Organic search
Elevate your visibility to connect with more potential customers, whichever stage of the funnel they’re at.
![OOH & DOOH](https://earnest-agency.com/wp-content/uploads/2023/11/wired-outline-1930-poster.gif)
OOH & DOOH
Amplify your campaign or event impact with innovative and eye-catching out-of-home and digital out-of-home activations.
![Media Planning](https://earnest-agency.com/wp-content/uploads/2023/11/wired-outline-995-table-sheet-spreadsheet.gif)
Media Planning
Land your message through our proven planning methodology and consistent dialogue with the buying committee.
![Email & Nurture Campaigns](https://earnest-agency.com/wp-content/uploads/2023/11/wired-outline-178-two-envelopes.gif)
Email & Nurture Campaigns
Generate leads and support your sales through our strategically-driven outreach and nurture drop email campaigns.
![Conversion Rate Optimisation](https://earnest-agency.com/wp-content/uploads/2023/11/wired-outline-2504-submit-text.gif)
Conversion Rate Optimisation
Push campaign boundaries and optimise outcomes through our iterative test and learn marketing strategies.
![Data, Analytics, and Reporting](https://earnest-agency.com/wp-content/uploads/2023/11/wired-outline-976-web-analytics.gif)
Data, Analytics, and Reporting
Putting the data foundation in place for relevant campaign data and actionable insights for continual improvement.
Take a look at what we've done:
“Earnest developed a media strategy that has seen our CPA reduce by 80% and our new leads increase by 150% ”
“One month into our campaign we are already seeing very strong results, performance metrics beyond what we were expecting.”
Are your digital B2B campaigns overdue for an upgrade?
Drop us a line and let us know how you’d like your next digital campaign to perform, and we’ll tell you how we can help you make it happen.