Big Ideas from B2B Ignite USA
The age of virtual events is upon us! And let me tell you, it’s not all zoom and gloom - they can pack a serious punch.
While we had big plans for gathering with our industry peers in Chicago for B2B Ignite USA – swapping business cards between sessions and mingling over conference cocktails – we still got all the B2B insights we could have hoped for – and then some.
Over the course of two days, we zipped from ABM and Martech to purpose-driven brand building and leadership in the face of uncertainty. And best of all, we compiled all the big ideas heard ‘round B2B Ignite, including:
- The move from sales enablement to sales engagement
- No strategic alignment without operational alignment
- Brand building is good for business, too
- Taking the next step on your ABM journey
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