Digital Media & Campaigns
Elevate your paid media marketing with our expertise
We see many obstacles getting in the way of B2B brands trying to achieve a real return on their investment in paid media.
Which of these sounds like you:
“Our high-value audiences are really hard to reach – where do we start?”
“Our channels are all saturated – we’re drowning in the noise!”
“Our stakeholder expectations are totally unrealistic – it’s killing us!”
“Our agency is too B2C-focused – they don’t get our niche audiences!”
With our media team’s combination of deep channel expertise and B2B experience, we deliver the results clients want. How? Through an award-winning blend of pinpoint audience targeting, intelligent data use, big chewy content, and knock-your-socks-off creative.
Balancing short term goals with long-term success
95% of B2B customers are not in-market at any given time.
46% of your marketing budget should be invested in long-term brand-building.
54% of your marketing spend should be on sales activation.
Our B2B digital campaign services include:
Social Media Marketing
Deliver engaging ads through effective targeting across all social platforms relevant to your audiences.
PPC & Display
Maximise your campaign ROI by capturing in-market customers through the highest intent channel.
Programmatic & Biddable
Reach new customers at scale through full-funnel activity on display, video, native, and audio.
Organic search
Elevate your visibility to connect with more potential customers, whichever stage of the funnel they’re at.
OOH & DOOH
Amplify your campaign or event impact with innovative and eye-catching out-of-home and digital out-of-home activations.
Media Planning
Land your message through our proven planning methodology and consistent dialogue with the buying committee.
Email & Nurture Campaigns
Generate leads and support your sales through our strategically-driven outreach and nurture drop email campaigns.
Conversion Rate Optimisation
Push campaign boundaries and optimise outcomes through our iterative test and learn marketing strategies.
Data, Analytics, and Reporting
Putting the data foundation in place for relevant campaign data and actionable insights for continual improvement.
Take a look at what we've done:
“Earnest developed a media strategy that has seen our CPA reduce by 80% and our new leads increase by 150% ”
“One month into our campaign we are already seeing very strong results, performance metrics beyond what we were expecting.”
Are your digital B2B campaigns overdue for an upgrade?
Drop us a line and let us know how you’d like your next digital campaign to perform, and we’ll tell you how we can help you make it happen.