Reframing the business story

Instagram Business
Reframing the business story

Instagram Business
Reframing the business story

Instagram Business is a powerful advertising platform in its own right – far more than just an ‘added extra’ to buying Facebook ads – that offers a highly-sophisticated range of tools that help businesses to connect with and expand their key audiences.

We've been creating a mix of B2B Marketing materials for Instagram Business, including thought leadership, sales enablement and event support content that communicates just how great their offer is, focusing right now on businesses and brands that live in the worlds of fashion, sport and travel.

'Snapshot: Russia' visualised on a computer screen, created by Earnest for Instagram Business
'Sales Deck: Sports' visualised on a computer screen, created by Earnest for Instagram Business
'Sales Deck: Russia' visualised on a computer screen, created by Earnest for Instagram Business
'Sales Deck: Fashion' visualised on a computer screen, created by Earnest for Instagram Business
'Sports Sales Deck' visualised on a computer screen, created by Earnest for Instagram Business

Instagram's enormous popularity makes it one of the biggest social media platforms in the world, and they are on a mission to educate marketers about the commercial opportunities that their platform can provide.

'Passion Posters' internal communication by Earnest for Instagram Business
'Passion Posters' internal communication by Earnest for Instagram Business

We’ve run the cold, hard statistical data through our own Instagram-flavoured filter to create sales materials, digital assets and even a nifty fold-out fashion guide to help tell the story of just how good Instagram is for business.

The Instagram Business 'short read' for Fashion Week audiences