Samsung
Driving consideration with inspirational ideas

Samsung
Driving consideration with inspirational ideas

We worked with Samsung Europe’s B2B team to deliver a brand awareness campaign that positions Samsung as an aspirational business brand and helps to plant the Samsung flag firmly in the European business landscape.

After initial social and content pilots to test channels and messages whilst building credibility, we collaborated with Samsung’s marcomms team and PR agency to deliver an integrated below-the-line campaign throughout Europe.

We deployed a rich mixture of content, social activity, sales enablement, events and PR, and created the ‘Ideas for Work’ digital content hub – all of which helped to change b2b buyer perceptions of Samsung and drive consideration.


+115m

audience reach

+95k

views of live debate highlights

Highest

ever social media performance for Samsung B2B

Insight
Positioning Samsung as the most informed and helpful brand in their space will help them to be perceived as an aspirational business brand.

Idea
Drive potential customers to the ‘Idea for Work’ digital content hub through an integrated below-the-line campaign that expands on ‘The Open Economy’ thought leadership theme.

Innovation
Taking an agile approach, starting with a pilot campaign to test and enhance our messaging, creative and channels ahead of the full launch.

Impact
+115m audience reach
+95k views of live debate highlights
Highest ever social media performance for Samsung B2B

Samsung Open Economy debate event live stream webpage
Snapshot of the panelists at the Samsung Open Economy debate
Snapshot of the panelists at the Samsung Open Economy debate
Photo of an audience participant at the Samsung Open Economy debate using his Samsung
Photo of an audience participant at the Samsung Open Economy debate taking a photo of the panelists
Samsung S8_landing page
Samsung S8 Website Page • Open Economy
Samsung S8 Open Economy Guides
Samsung S8 content hub
Samsung S8 Animation with washing machine graphic • Open Economy
Samsung S8 Animation with serving dish revealing a Samsung S8 graphic • Open Economy
Samsung S8 Animation with popcorn image • Open Economy
Samsung S8 Animation of smart watch with speech bubble containing Chinese text • Open Economy
Samsung S8 Animation of video conference call • Open Economy
Samsung S8 Animation with computer turning into Samsung phone • Open Economy
Samsung S8 B2B Brochure
Samsung S8 B2B Brochure Page
Page from Samsung S8 B2B Brochure with VR graphic
Page from Samsung S8 B2B Brochure with a man using a VR headset standing with a mountain range view in front of him
Page from Samsung S8 B2B Brochure
Page from Samsung S8 B2B Brochure
+115m

audience reach

+95k

views of live debate highlights

Highest

ever social media performance for Samsung B2B