First up was a launch event and livestream on YouTube – to introduce and explore the original theme of the 'Open Economy' and share fresh new insights into the changing ways that people work.
We created a rich mixture of content that spans the business buying cycle, all the way from piquing the interests of tech buyers to answering the question of why the Galaxy S8 is perfect for their business.
This included interactive digital experiences that brought to life the Open Economy insights in easily-digestible formats...
...and useful content that guides both employees and employers on how they can help their organisation to embrace and adapt to the new world of work.
All of the content we created for Samsung was housed in the ‘Ideas for Work’ – a new digital content hub.
The campaign was promoted via social media channels and promo assets with a more human touch.
And finally, the Open Economy story, Galaxy S8 and full product suite was drawn together in a B2B brochure, both on- and offline, to showcase Samsung’s business credentials.