Positioning Samsung as the most informed and helpful brand in their space will help them to be perceived as an aspirational business brand.
Drive potential customers to the ‘Idea for Work’ digital content hub through an integrated below-the-line campaign that expands on ‘The Open Economy’ thought leadership theme.
Taking an agile approach, starting with a pilot campaign to test and enhance our messaging, creative and channels ahead of the full launch.
+115m audience reach
+95k views of live debate highlights
Highest ever social media performance for Samsung B2B