Galaxy S8: the B2B launch

Samsung
Galaxy S8: the B2B launch

Samsung
Galaxy S8: the B2B launch

The people at Samsung have long understood that, in business, technology can be as much a frustration as an enabler. They knew they had to introduce a product that would bridge the gap between consumer and business devices, software and apps.

We helped Samsung plant their flag in the European business arena with the Galaxy S8. We created thought-provoking content that showed how corporate decision-makers and an integrated campaign could make a significant number of employees more engaged at work.

First up was a launch event and livestream on YouTube – to introduce and explore the original theme of the 'Open Economy' and share fresh new insights into the changing ways that people work.

Samsung Open Economy debate event live stream webpage
Snapshot of the panelists at the Samsung Open Economy debate
Snapshot of the panelists at the Samsung Open Economy debate
Photo of an audience participant at the Samsung Open Economy debate using his Samsung
Photo of an audience participant at the Samsung Open Economy debate taking a photo of the panelists

We created a rich mixture of content that spans the business buying cycle, all the way from piquing the interests of tech buyers to answering the question of why the Galaxy S8 is perfect for their business.

Samsung S8_landing page

This included interactive digital experiences that brought to life the Open Economy insights in easily-digestible formats...

Samsung S8 Website Page • Open Economy

...and useful content that guides both employees and employers on how they can help their organisation to embrace and adapt to the new world of work.

Samsung S8 Open Economy Guides

All of the content we created for Samsung was housed in the ‘Ideas for Work’ – a new digital content hub.

Samsung S8 content hub

The campaign was promoted via social media channels and promo assets with a more human touch.

Samsung S8 Animation with washing machine graphic • Open Economy
Samsung S8 Animation with serving dish revealing a Samsung S8 graphic • Open Economy
Samsung S8 Animation with popcorn image • Open Economy
Samsung S8 Animation of smart watch with speech bubble containing Chinese text • Open Economy
Samsung S8 Animation of video conference call • Open Economy
Samsung S8 Animation with computer turning into Samsung phone • Open Economy

And finally, the Open Economy story, Galaxy S8 and full product suite was drawn together in a B2B brochure, both on- and offline, to showcase Samsung’s business credentials.

Samsung S8 B2B Brochure
Samsung S8 B2B Brochure Page
Page from Samsung S8 B2B Brochure with VR graphic
Page from Samsung S8 B2B Brochure with a man using a VR headset standing with a mountain range view in front of him
Page from Samsung S8 B2B Brochure
Page from Samsung S8 B2B Brochure
Page from Samsung S8 B2B Brochure
+115m

audience reach

+95k

views of live debate highlights

Highest

ever rates for Samsung B2B across LinkedIn and Twitter