Bringing a fragmented brand into winning focus


Brand Digital Experiences

Bringing a fragmented brand into winning focus

DX – the UK-based specialist courier and logistics company – felt that, after several years of growth and multiple acquisitions, its brand had become fragmented, as well as having very little brand recognition outside of certain niches.

We brought consistency and unity to their brand, inside and out, with a fresh new visual identity, supported by an internal launch campaign and guided by a messaging framework, style guide, brand templates, values & vision statements, and a new website look and feel.


90–99% rise in key service level agreements

£15m customer contract win attributed to rebrand

11% YoY increase of net promoter score


DX is a complex business with audiences that range from board members and city investors to couriers and factory staff – but all of them appreciate a commitment to quality.


‘Delivered Exactly’ makes clear what DX does, conveys their brand promise and their company vision, and is also a rallying cry to their employees.


We designed a series of internal workshops and training sessions – the ‘Delivered Exactly Programme’ – to turbo-charge service levels and empower every employee to play their part.

The rebrand has completely transformed the way we look and act - and, most importantly, our customers love it.

Petar Cvetkovic
Chief Executive Officer, DX

Earnest really got under the skin of DX and cut through our complexity to create something fantastic. They pushed us and challenged us to be different. To stand out from the crowd. We are extremely proud of where we've got to.

James Timberlake
Head of Marketing, DX