DX – the UK-based specialist courier and logistics company – felt that, after several years of growth and multiple acquisitions, its brand had become fragmented, as well as having very little brand recognition outside of certain niches.
We brought consistency and unity to their brand, inside and out, with a fresh new visual identity, supported by an internal launch campaign and guided by a messaging framework, style guide, brand templates, values & vision statements, and a new website look and feel.
rise in key service level agreements
customer contract win attributed to rebrand
YoY increase of net promoter score
DX is a complex business with audiences that range from board members and city investors to couriers and factory staff – but all of them appreciate a commitment to quality.
‘Delivered Exactly’ makes clear what DX does, conveys their brand promise and their company vision, and is also a rallying cry to their employees.
We designed a series of internal workshops and training sessions – the ‘Delivered Exactly Programme’ – to turbo-charge service levels and empower every employee to play their part.
90% to 99% rise in key service level agreements
£15m customer contract win attributed to rebrand
11% YoY increase of net promoter score