Evalueserve
Uncovering the power in a professional services brand

Evalueserve
Uncovering the power in a professional services brand

Evalueserve is a global professional services provider which had outgrown its own brand proposition and visual identity. They needed to re-invent.

We saw that their competitors are typically known for either their brilliant minds or their excellent technology, whilst Evalueserve is able to offer the best of both. This led us to their new brand proposition ‘Powered by mind + machine’.

We created a new visual identity, digital templates for their website, an online product selector, communications templates, internal launch plan, and a lead generation campaign for their newest product.


+252%

increase in inbound leads in first month

One

book deal for the CEO

Evalueserve logo before and after rebrand designed by Earnest • Worldwide rebrand

Insight
Customers only knew Evalueserve for their data research outsourcing offering, but its CEO was having very inspiring conversations with customers about digital products and analytics.

Idea
We distilled the CEO’s sales pitch into a compelling proposition and impactful visual identity ‘Powered by Mind+Machine’.

Innovation
The Mind+Machine concept was successfully pitched to specialist publishers Wiley, and it became a well-received and respected business book.

Impact
Transforming business from the ground up
252% increase in inbound leads in first month
Book deal for the CEO

Evalueserve booklet 2-page spread using new branding designed by Earnest • Worldwide rebrand
Evalueserve web mockup shown on iMac, iPad and mobile screen • Worldwide rebrand
Evalueserve booklet 2-page spread using new branding designed by Earnest • Worldwide rebrand
Evalueserve booklet 2-page spread using new branding designed by Earnest • Worldwide rebrand
Evalueserve booklet 2-page spread using new branding designed by Earnest • Worldwide rebrand
Evalueserve booklet cover using new branding designed by Earnest • Worldwide rebrand
Evalueserve icons using new branding designed by Earnest • Worldwide rebrand
Evalueserve Guidelines shown on iPad screen • Worldwide rebrand
+252%

increase in inbound leads in first month

One

book deal for the CEO