In broadsheets and City of London transport hubs, the campaign supported an investor relations push that helped Smurfit Kappa secure a place in the FTSE 100.
Integral to our comms strategy for SKG was developing a suite of through-the-line campaigns presenting their Smart family of solutions – SupplySmart, ShelfSmart and eSmart.
The creative platform we developed lended itself to promoting individual technologies, such as MB12, which we launched in Germany.
We also developed a creative idea that reflects their unique offering to graduates. The European campaign ‘Where will you take us?’ aims to build awareness of SKG’s graduate programme and increase the number of applications.