Execs typically see packaging as a low-value cost to their business and overlook the opportunities that the right partner can bring.
To reframe the conversation by showing CEOs the business building power of packaging from Smurfit Kappa.
A provocative approach helped to land key strategic proof points, such as sustainability, innovation and problem-solving.
Ranked no.1 B2B brand by Brand Finance Ireland
Brand value increase of 6% to €1.2 billion