For a small business, being able to print proposals, presentations and leaflets without stress and on time can make their printers just as important as their employees.
We filmed four small businesses owners talking about the qualities of their star employee, and the value they add to their business, before revealing that each star employee is, in fact, a Canon printer.
All of the competition was talking about speeds and feeds, so we gave printers names and personalities – giving Canon that all-important standout.
3x increase in website pageviews
87.27% increase in average time on site
UK campaign adopted by France for a key mailer