Tapping into the future of giving

Tap for Change
Tapping into the future of giving  :  :

Tap for Change
Tapping into the future of giving
 :  :

People love giving to charity, but are falling out of love with cash.

With Tap for Change, charities can embrace contactless payments for on-the-spot giving, without a bucket of coins in sight.

£31,500

donations every month

200

charities benefiting

£6.43

average donation per person

The challenge

60% of everyday payments are now made by card and 3.4 million consumers have stopped using cash entirely. How do you put an end to declining cash donations when fewer and fewer people are carrying spare change to begin with?

Tap for Change branded box
Tap for Change logo

The objective

Our goal was to eradicate the phrase “Sorry, I don’t have any spare change on me” as a barrier to spontaneous charitable giving.

The approach

Charities need more than a cake sale to reverse the decline in donations. We were eager to build something that would deliver lasting change for the sector. We decided contactless payments should be the hero, not the enemy.

We created Tap for Change: a contactless donation box that charities could use to collect spontaneous donations. Born out of the innovation arm of our agency known as Earnest Labs, Tap for Change is as simple as it is effective.

Charities set up the contactless donation boxes to accept a range of amounts, and customise them with their logo and branding. Plus, by partnering with LibertyPay, a simple one-stop shop for getting up and running allows Tap for Change to be scalable and accessible for any charity.

Various branded boxes
Client quote
£31,500

donations every month

200

charities benefiting

£6.43

average donation per person