Tap for Change
Creating the one-stop shop for contactless charitable giving

Best creative solution

DMA (Gold)

Major innovator

The Majors

Kronos

Creating a movement that changes the conversation

Tap for Change

Creating the one-stop shop for contactless charitable giving

Best creative solution

DMA (Gold)

Major innovator

The Majors

Contactless payment methods have transformed the way that people pay for things but charities have struggled to keep up with the changes, causing a decline in the number of people making spontaneous charitable donations.

We decided to try and create an effortless way for charities to take contactless donations and, by so doing, help them to increase the number of regular, small donations from the general public.

400+

charities using Tap for Change boxes

£3.5k

in one-off donations at one charity event

£25k+

monthly avg. donations through boxes

Insight
60% of everyday payments are now made by card and 3.4 million consumers say they’ve stopped using cash entirely.

Idea
A one-stop shop that enables charities to quickly get set up with contactless payment technology and transform the way they take donations.

Innovation
Partnering with payment services provider LibertyPay to create – from scratch – the very first full-service offering for contactless donation technology for charities.

Impact
400+ charities using Tap for Change boxes
£3.5k in one-off donations at one charity event
£25k+ monthly avg. donations through boxes