The notion of being ‘always on’ – through new technologies and flexible ways of working – might actually be counter-productive, which gives us an intriguing counterpoint in this space.
We created ‘The Always on Con’ campaign, which allowed Kronos to ask ‘Is the relationship between technology and people fundamentally broken?’
Forming a coalition of industry influencers and devising an engaging programme of events, digital content and PR activities to facilitate a wide-reaching and meaningful debate.
1 in 4 event response rate
450% increase in social followers
#alwaysoncon became a trending event on Twitter