Putting businesses back in control of their shipping
Ship4wd
Campaigns Digital Experiences Global Media
Ship4wd is a digital-first freight forwarder that was created to give small businesses the power to take control of their shipping.
Ship4wd was a small-scale start-up, but it was created by ZIM — a market leader in global shipping with over 76 years of experience and a reputation for industry-leading reliability and excellence.
We worked closely with Ship4wd’s CEO and start-up team to design and deliver a high-impact campaign with an initial focus on the North American market.
Success
1500+ monthly account registrations
40% decrease in CPA
45+ creative tests & optimisations
Strategy
Demonstrate how Ship4wd’s new digital freight forwarding platform challenges the status quo and empowers the people in charge of logistics to take complete control of their shipping.
Solution
Through a targeted social media teaser activity was used to create intrigue and interest ahead of the launch. This was followed by a fully integrated paid, earned, and owned media campaign designed to drive awareness and bookings.
We continued to work with the Ship4wd team on a retainer basis, as their trusted marketing provider – developing creative campaign visuals and video, redesigning their website and landing pages, supporting their extensive paid search campaigns, and working extensively on digital optimisation and reporting.
Following the initial campaign, Ship4wd was recognised at the Annual Global Brand Awards as the Best Freight Forwarder for Small and Mid-sized Businesses.
