Building robust businesses from the box up
Smurfit Kappa
Campaigns Strategy
Building robust businesses from the box up
Smurfit Kappa Group (SKG) is a world-leading supplier of paper-based packaging, delivering clever solutions and helping businesses to grow. But they’d been so busy doing, they hadn’t got around to any talking.
Impact
No.1 B2B brand by Brand Finance Ireland
6% brand value increase to €1.2 billion
We worked with Smurfit Kappa to help them craft a public persona that changes the perception of them as being simply a commodity supplier to that of a valuable strategic partner.
“Brand Finance have placed Smurfit Kappa as the 5th largest Irish brand in the world - which "grew in conjunction with the Open The Future brand campaign.
Well done and thank you for your support on building our global brand.”
