Driving consideration with inspirational ideas
Samsung
Brand Campaigns
Driving consideration with inspirational ideas
We worked with Samsung Europe’s B2B team to deliver a brand awareness campaign that positions Samsung as an aspirational business brand and helps to plant the Samsung flag firmly in the European business landscape.
After initial social and content pilots to test channels and messages whilst building credibility, we collaborated with Samsung’s marcomms team and PR agency to deliver an integrated below-the-line campaign throughout Europe.
We deployed a rich mixture of content, social activity, sales enablement, events and PR, and created the ‘Ideas for Work’ digital content hub – all of which helped to change b2b buyer perceptions of Samsung and drive consideration.
Impact
+115m audience reach
+95k views of live debate highlights
Highest ever social media performance for Samsung B2B
Insight
Positioning Samsung as the most informed and helpful brand in their space will help them to be perceived as an aspirational business brand.
Idea
Drive potential customers to the ‘Idea for Work’ digital content hub through an integrated below-the-line campaign that expands on ‘The Open Economy’ thought leadership theme.
Innovation
Taking an agile approach, starting with a pilot campaign to test and enhance our messaging, creative and channels ahead of the full launch.
“This was the first coordinated pan European
B2B marketing & PR campaign. It was a huge success and it set the gold standard for any future campaigns.”
