The YSC team was full of experience, expert practitioners. But, this was not represented on their existing site, so we engaged directly with the expert stakeholders to develop the site’s content strategy and approach.
Our approach was to marry YSC’s gravitas with their personable approach through use of subtle visual branding techniques to convey the right tone across the site. We also ensured that we could ‘engender serendipity’ by cross-fertilising product pages with insights, people profiles and case studies.
The website was built with scalability in mind, and also self-maintenance. We designed the site to help YSC deliver regular PR updates and keep their content fresh – all in-house without the need for external developers.