For businesses across the U.K., digital transformation is a matter of survival. But digital transformation can only go as far as the people bringing it to life, and there is currently a large gap in the talent pool with the necessary digital skills. Historically, apprenticeship schemes have taken a ‘one-size-fits-all’ approach.
Create an apprenticeship program identity fit to bridge the gap between today's talent and tomorrow's digital transformation by combining academia, experiential learning, business know-how and technical expertise.
We brought this new apprenticeship to life with a visual identity conveying the unique offering of an employer-centric degree program.
We delivered a campaign microsite, program introduction video, thought leadership articles and a targeted LinkedIn campaign. This drove increased awareness and consideration of Northeastern in the apprenticeship space.