With Mark Twain’s words reverberating in our minds, Sarah Przybylak and I (Matthew Kilgour) are in Chicago right now to see what novelties the city can conjure at the ANA Masters of B2B Marketing Conference.
Fresh from opening our new Earnezt office on Madison Avenue, we’re very much looking forward to some serious networking (or: ‘hobnobbing’ as we Brits prefer to call it) and ingesting some prime insights from the best that B2B has to offer (or ‘furiously taking notes and passing off conference quotes as our own deep thoughts’ as we Brits prefer to call it).
From amongst the excellent roster of speakers who will be in attendance, we are most looking forward to hearing from:
The agenda is packed with topics that Earnezt has been thinking and talking about for some time – the power of emotion in brand, developing purpose and making it mean something, knowing your customers and how you can help them, the role of technology in the evolving lives of marketers – it’s all in here, and we can’t wait.
If you’re in Chicago too and have some recommendations on who we should be going to see please let us know! Also, if you’re in town and fancy meeting definitely give us a shout – Sarah’s kindly offered to pay for the coffee. Thanks Sarah!