Turning energy failure into a source of business strength
Centrica Business Solutions
Campaigns Content Global
Centrica Business Solutions is a specially-created division of Centrica PLC, designed to deliver scalable ‘distributed energy’ solutions.
For its global launch, we created a content-rich campaign focused on one of their key propositions: ‘Powering Resilience’.
We created a central, insight-driven piece of thought leadership supported by a global media campaign, content creation, sales enablement tools, an interactive online ‘Benchmarking Tool’, campaign landing pages, creative assets and detailed customer nurture journeys to support the sales pipeline.
Impact
£1.1m in closed revenue
£63.7m pipeline generated
144k website visits
Insight
Energy-related failures affect every business, and their wide variety of causes means they are not always considered or planned for. Businesses without an Energy Resilience strategy are vulnerable to all of them.
Idea
Showcasing the most interesting and unexpected causes of energy-related failures to highlight the unpredictable dangers that lie in wait for every business without a formal energy strategy.
Innovation
Going beyond the original brief to create an immersive video that puts the viewer in the CEO’s shoes as a power outage plays out in real time on the screen of their smartphone.
“Together with Earnest, we have created a global campaign with a new brand that has delivered beyond my expectations in driving leads, opportunities and revenue.”
