Your new favourite podcast about women in marketing: 43% and Rising

When non-industry people imagine what it’s like to work in marketing, many will picture it looking a lot like it did on Mad Men – boozy offices dominated by rampaging male egos where women get short shrift. Thankfully those days are long gone, but how far has our industry really come?

According to research done by Axxon, 21% of women are more likely to enter the marketing world versus 16% of men. Despite this, the percentage of women in a CMO position still stands at 43%. Whilst this figure still isn’t proportionate to the number of women in the industry, the good news is that the number is slowly rising. 

In our podcast 43% and Rising we shine a light on the women in marketing roles that lead teams, departments and companies. In these conversations, we explore the challenges and obstacles, as well as the triumphs, of women who have made it to the top.

Their first-hand experiences and hard-won advice make these essential listening for any in or interested in marketing, as we as anyone striving to achieve more in their industry.

Episode 1: Jona Doda – Social Impact and Fintech

Jona Doda is Head of Marketing at RentProfile. For our first episode, Joan sat down with us to talk about why and how her career deviated from institutional studies in Economics to pursue a career in marketing.

She also talks about the importance of being able to work for a company which shares your core values and beliefs, and how it’s increasingly important to work in a sector that moves you. Listen to Episode 1 below or over on Spotify.

Episode 2: Stephanie Cunningham – Placements, networking and the importance of resilience 

Stephanie Cunningham is an Industry Marketing Manager who takes care of Global Business Marketing at Facebook. In Episode 2, Stephanie shares insights into her marketing journey, including how valuable her enrolment on placements were instrumental in shaping her career.

Her experiences during the global recession in 2008 are not dissimilar to the struggles many now face in the economic fallout from the Covid-19 pandemic. Young people looking for better to manage in these turbulent times may find inspiration in the lessons Stephanie learned back then. Listen to Episode 2 below or over on Spotify.

Episode 3: Isobel Sita-Lumsden – From B2C to B2B

Isobel Sita-Lumsden works for TikTok as the Head of B2B Marketing Europe. TikTok grew tremendously over the course of the Covid-19 outbreak, and her workload became pretty hectic.

In our conversation with Isobel, she shares the highs and lows of working in a fast-paced environment like TikTok. She also talks about not knowing what she wanted to do when she was younger, how she found her way to marketing, and her transition from B2C to B2B. Listen to Episode 3 below or over on Spotify.

Be our guest

43% and Rising aims to inspire and empower listeners through a celebration and examination of women’s careers in marketing. If you’d like to be our guest on an episode, or know someone you’d love to hear us talk to, please drop me a line at