Debuting the way to make better business decisions
Savanta
Brand Strategy UK
Debuting the way to make better business decisions
Savanta is a research and insights company, newly-formed from five specialist agencies coming together to offer end-to-end integrated intelligence services.
We created a brand identity that immediately sets Savanta apart from the competition – with a hero colour unlike anyone else in the industry, and a proposition that both promises real results for their customers and rallies internal teams: ‘Make Better Decisions’.
We launched the brand, internally and externally, with a bang through a suite of branded collateral, a HubSpot-powered WordPress website, a beautifully printed brand booklet, and an entertainment-packed ‘Make Better Decisions’-themed launch event for over 150 invited guests.
Impact
14,449 website visitors in the first three months
150 attendees at the launch event
☺ overwhelmingly positive feedback from internal teams and customers
Insight
The research industry is very staid and traditional, creating the perfect opportunity for a new research and intelligence company that stands out with difference.
Idea
The central proposition ‘Make Better Decisions’ works as both a strapline and a call to action, delivering confident reassurance to their customers and a rallying cry to their internal teams.
Innovation
Building the launch event entirely around the brand proposition – including a live art installation depicting this year’s big decisions, a keynote speech from entrepreneur Jo Malone on the better decisions she’s made, through to a game of decision-based ‘dumpling roulette’ that allowed attendees to experience what Make Better Decisions means.
“We (the marketing team) loved the identity as soon as we saw it and have been overwhelmed by the response from our colleagues both in terms of adoption and eagerness to help it grow.”
“The creative brought it all to life wonderfully. The graphic device was a stroke of genius that gives us so much creative potential and our internal teams have enthusiastically bought into it. It's really created a lot of energy.”
