Transmission Acquires Award-Winning B2B Agency Earnest to Continue Driving Global Growth
As we start the new year, Transmission is excited to announce the acquisition of Earnest, the multi-award-winning B2B marketing agency with offices in London and New York.
PRESS RELEASE: 08 JANUARY 2025
This strategic move will unite the two agencies under the Transmission brand, setting the stage for an even bigger and better future in 2025 and beyond.
The merger will bring together the strength of Transmission’s unwavering commitment to driving business growth through marketing with Earnest’s impressive blend of strategic creativity and execution. Together, the combined agency will offer enhanced capabilities to support clients at scale across EMEA, the US, and globally.
“We are thrilled to welcome Earnest to the Transmission family. This acquisition allows us to amplify our expertise, ensuring that our clients receive the best of both worlds: world-class strategy, creativity, and the ability to execute on a truly global scale,” said Chris Bagnall, CEO of Transmission.
“As Earnest becomes part of Transmission, we believe we’ll be even better positioned to help our client’s, and their teams achieve long-term business success. Together, we’re not just driving the now — we’re defining the next chapter in B2B marketing.”
Clients can expect the same dedication and passion for delivering exceptional work, but with an ability now to make an even bigger impact. With expanded talent and resources, Transmission will continue to deliver innovative B2B marketing solutions that drive business growth, both in the present and in the future.
“Our two agencies have had a mutual respect for one another for years, competing against each other on many occasions.” said Chris Wilson, CEO, Earnest.
“Together the combined agency will be a force to be reckoned with – being perfectly placed to help ambitious B2B brands achieve real success in 2025 and beyond. We’re looking forward to making big things happen!”
Chris Wilson moves to the role of EMEA Managing Director of Transmission with immediate effect, charged with driving additional value for the combined agency’s clients whilst integrating the two businesses.
About Transmission
Transmission is a leading B2B marketing agency with a mission to help businesses grow through innovative, results-driven marketing strategies. With a global presence, Transmission combines strategic thinking, creativity, and execution to create lasting impacts for B2B clients across a wide range of industries. The agency is the largest global independent B2B agency in the world.
About Earnest
Earnest is a multi-award-winning B2B marketing agency set up to ‘chase out the humdrum in B2B marketing’ for ambitious B2B brands. Based in London and New York, the agency is renowned for its strong strategy and creative, to help B2B brands better connect with their audiences. .
