Uncovering the power in a professional services brand
Evalueserve
Brand Campaigns
Evalueserve is a global professional services provider which had outgrown its own brand proposition and visual identity. They needed to re-invent.
We saw that their competitors are typically known for either their brilliant minds or their excellent technology, whilst Evalueserve is able to offer the best of both. This led us to their new brand proposition ‘Powered by mind + machine’.
We created a new visual identity, digital templates for their website, an online product selector, communications templates, internal launch plan, and a lead generation campaign for their newest product.
Impact
+252% increase in inbound leads in first month
One book deal for the CEO
Insight
Customers only knew Evalueserve for their data research outsourcing offering, but its CEO was having very inspiring conversations with customers about digital products and analytics.
Idea
We distilled the CEO’s sales pitch into a compelling proposition and impactful visual identity ‘Powered by Mind+Machine’.
Innovation
The Mind+Machine concept was successfully pitched to specialist publishers Wiley, and it became a well-received and respected business book.
