Think Small: Understanding how small businesses really buy

Think Small: Understanding how small businesses really buy

A new resource for marketers wanting to better reach & engage small businesses

If you have any great resources, research or case examples you'd love to share, they'll be kindly received

Small businesses represent a huge opportunity for brands. But, despite good intentions, marketers are still failing to realise the true commercial potential and win the hearts and minds of small business customers.

  • 99.8% of EU businesses are SMEs (Source: Eurostat)
  • £1.8tn revenue is generated by SMEs in the UK alone (Source: Eurostat)
  • 70% of marketers believe the SME market is extremely important to their business (Source: CEB)
  • Yet 90% of brands struggle to identify and connect with actual small business decision-makers (Source: CMO Council)

Think Small: The start of something big

With this in mind, we’ve launched Think Small – an ever expanding set of insights, resources and real stories exploring how small businesses really buy.

Check out the new site: think-small.business and download the new Think Small guide we’ve created, based on research conducted in partnership with Imperial College, London (no form fill necessary).

As a starter for ten, we’ve also created a new slideshare:

What next?

This summer, Earnest will embark on a first of its kind two-week Think Small tour of the UK with the aim of meeting small business owners based in different industries across the nation and sharing the insights along the way.

Until then, we’re keen to keep adding to Think Small to continue to increase its usefulness to marketers everywhere. As such, if you have any great resources, research or case examples you’d love to share, they’ll be kindly received.

www.think-small.business