10 steps to unlocking the content dungeon

10 steps to unlocking the content dungeon

This practical guide takes lessons and examples from client-side marketers at large B2B brands who've succeeding in unlocking the intellectual property, insights and opinion in their organisations – turning it into great marketing content.

You’ve already got all the content you’ll ever need. But unlocking it is a tricky task.

In this guide, you’ll get:

  • Tips and tricks for getting great content from your busy Subject Matter Experts
  • Examples of how to re-use and re-spin existing content
  • A framework for developing an ongoing content programme