This practical guide takes lessons and examples from client-side marketers at large B2B brands who've succeeded in unlocking the intellectual property, insights and opinion in their organisations – turning it into great marketing content.
You’ve already got all the content you’ll ever need. But unlocking it is a tricky task.
In this guide, you’ll get:
- Tips and tricks for getting great content from your busy Subject Matter Experts
- Examples of how to re-use and re-spin existing content
- A framework for developing an ongoing content programme