This practical guide takes lessons and examples from client-side marketers at large B2B brands who've succeeded in unlocking the intellectual property, insights and opinion in their organisations – turning it into great marketing content.
In this guide, you’ll get:
Tips and tricks for getting great content from your busy Subject Matter Experts
Examples of how to re-use and re-spin existing content
A framework for developing an ongoing content programme
I head up the Strategy team at Earnest. I helped found Earnest, and I love a tricky brief and an ambitious client – and play my B2B marketing with a twist.