Ideas + insight

Social media
Teenagers can be hard work, so now that the major social media platforms are in the double-digit age bracket themselves, here’s our advice on how to handle them.

Forget predictions: here are the 10 New Year’s resolutions every B2B marketer needs

Throw out the rulebook: TikTok business marketing defies all conventions

New frontiers with LinkedIn storiesIt’s an exciting new feature. And as it’s just rolled-out, user curiosity will be at its peak. Which means now is the time for marketers to strike.

B2B Insights

4 min

Crunching the numbers: marketing during the Covid crisisSince the Covid-19 pandemic began, a colossal amount of information has materialised online – within the first 16 days of the UK lockdown, more than 2 million coronavirus-related web pages were created.

Crunching The Numbers

7 min

Crunching The Numbers

Crunching the Facebook social media marketing numbers

10 things your business can learn from The KardashiansEver since the debut of Keeping Up with the Kardashians in 2007, there has been endless debate over the cultural value of the Kardashians.

B2B Insights

8 min

Crunching The Numbers

Crunching the YouTube social media marketing numbers

Crunching the LinkedIn social media marketing numbersMost B2B Marketers (70%) have recognised the value of social media in reaching customers. And given that 72% of B2B buyers are using social media to research purchases, this isn’t surprising

Crunching The Numbers

8 min

Where did you get that link from? Link Tin

Facebook is for Business – and it needs to do some B2B marketingTo be honest, I’ve never quite seen Facebook in the realms of the business world, but at the superb CCS Insight Predictions annual opinion and fact-fest last week, I had a revelation.

B2B Insights

3 min

How chatbots are winning hearts and minds

The Hyperbole – A fun new Twitter-inspired game

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