Ideas + insight

Creativity
Find some creative food for thought. All of today’s specials come with generous helpings of inspiration, imagination and innovation.

B2Barbie: 5 lessons B2B marketers can learn from the Barbie campaign

Give your content the self-help treatment

4 things B2B Marketers can learn from Malik the billboard bachelorMy favourite news story of 2022 so far is that of a British bachelor who has bought billboard space to try and find a bride.

Inspiration

4.5 min

Colour in branding: is it really black and white?Many successful brands take ownership of certain colours in people’s minds. But are colours really that powerful when it comes to people’s perceptions, or is it just a pigment of our imagination?

Inspiration

5 min

Crossing the line: when and how to use the em dash in your marketing copyIt’s the equivalent of a dramatic pause—so why all the drama?

Inspiration

4.3 min

Cottagecore: the new consumer revolutionWe may still be months away from going out out, but the days of staying in look to be numbered. And there are already signs of a collective hangover from this enforced restraint: consumers intoxicated by the simple life.

Inspiration

8 min

How to serve up a refreshing creative briefWriting a good creative brief is a lot like mixing a good cocktail.

Inspiration

7 min

You won’t believe what the retoucher does next!Montana. Unspeakably beautiful with dramatic scenery, clear starry skies and all the fresh air you can inhale. It’s not every day you get to go there for a photoshoot.

Inspiration

3 min

How to review creative when you’re notReviewing creative is hard.

B2B Insights

4 min

10 lessons in creativity from Stanley KubrickAs a creative, the most common thing I get asked is ‘where do you get your ideas from?’. The answer is all over the place. A piece of fabric you see in a shop window. A conversation you overhear on the tube. The changing light on the London skyline. Watching random clips on YouTube.

B2B Insights

4 min

Who doesn’t love a good book?We’re an agency of voracious readers.

Inspiration

6 min

Closing the ‘colouring-in’ departmentThere is a persistent and troubling notion that all a marketer does is produce sparkly, insubstantial assets instead of robust business outcomes.

B2B Insights

5 min

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