Ideas + insight

Content marketing
Content about content. These are the latest insights on the cleverest, most customer-centric content that tells a story and keeps customers engaged.

Content marketing predictions 2023

Give your content the self-help treatment

Forget predictions: here are the 10 New Year’s resolutions every B2B marketer needs

Crossing the line: when and how to use the em dash in your marketing copyIt’s the equivalent of a dramatic pause—so why all the drama?

Inspiration

4.3 min

Throw out the rulebook: TikTok business marketing defies all conventions

Why cliches mean your content is being seen but not heard

Is it time to clean up your content strategy?

Open Minded Banking

Banks: how to create helpful content for your SMB customers during a crisis

OK CommuterAccording to a recent study from the TUC, people are now spending more time than ever commuting to work. The door-to-door slog takes an average of 59 minutes which, all totted up, totals 221 hours a year.

B2B Insights

6 min

Crunching the content marketing numbersThe philosophy of content marketing is simple: help, don’t sell.

Crunching The Numbers

4 min

ITIL content partnership with Guardian LabsGaining trust and awareness with hard-to-reach audiences.

B2B Insights

4 min

Use games to bring your message to lifeContrary to popular belief, Monopoly was not created to be a catalyst for family bust ups on Boxing day.

Inspiration

4 min

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